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Periodical

Agencies bounce back from pandemic plunge: Widespread recovery shows shops are delivering services marketers need and demand amid a marketing revolution.

Subjects: *PANDEMICS; *COVID-19 pandemic; *SELLING

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p1-1. 1p.

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Periodical

Ahead of Cannes, CMOs rethink travel for a post-COVID world: The Ukraine-Russia war, rising prices and the pandemic are factoring into decisions.

Subjects: *CHIEF marketing officers; *COVID-19; *PANDEMICSCANNES (France); UKRAINE; RUSSIA

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p5-5. 1p.

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Periodical

How COVID test marketing is changing as cases drop: As demand wanes two years into the pandemic, COVID test makers are eyeing a new future in at-home testing.

Subjects: *COVID-19 testing; *ACTIONS & defenses (Law); *MEDICAL personnel

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p6-6. 1p.

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Periodical

Data & Insights Agency of the Year Digitas: Shop showed brands how data could build strong sales during the pandemic.

Subjects: *PANDEMICS; *BRAND name products; *CHIEF data officers

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p31-31. 1p.

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Periodical

Why the 2022 Super Bowl makes sense for travel brands: Expedia and Booking.com are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemic.

Subjects: *MARKET share; *BRAND name products; *PANDEMICSEXPEDIA Group Inc. 092180517 EXPEDIA Group Inc. EXPEDIA Group Inc. 092180517 092180517 EXPEDIA Group Inc. 092180517 EXPE

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p1-1. 1p.

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Periodical

The top gaming partnerships of 2021: Gaming and esports got a popularity boost from the pandemic—and brands were right behind.

Subjects: *ESPORTS; *POPULARITY; *PANDEMICSLEXUS (Company)

  • Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p14-14. 1p.

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Periodical

They're back: Ad Age World's Largest Advertisers are spending again: The top 100 advertisers cut spending by 7.1% in 2020 amid the global pandemic. But ad spending is rising now as marketers rebuild and rebound.

Subjects: *ADVERTISERS; *POLITICAL advertising; *PANDEMICS

  • Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p20-20. 1p.

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Periodical

How the pandemic created a divide between working agency parents and non-parents: McKinney study finds that non-parents are a lot more sympathetic with parents than the other way around.

Subjects: *PARENTS; *WORKING parents; *PANDEMICS

  • Source: Advertising Age. 11/8/2021, Vol. 92 Issue 16, p4-4. 1p.

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Periodical

Chanel moves $500 million global media account to Omnicom from WPP: Shift comes as beauty and fashion marketer rebounds from pandemic.

Subjects: *PANDEMICS; *PERSONAL beautyCHANEL SA

  • Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p5-5. 1p.

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Periodical

Creative shops struggle to fix their outdated business model: Pandemic exacerbated weaknesses that can't be helped by cost cutting.

Subjects: *COST control; *BUSINESS models; *PANDEMICS

  • Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p1-1. 1p.

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  • 1-10 of  168 results for ""PANDEMICS""