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Late news.

Subjects: *ADVERTISING; *ADVERTISING agencies; *PRODUCT placementPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; KONINKLIJKE Philips NV ; VF Corp. 002344208 VF Corp. VF Corp. 002344208 002344208 VF Corp. 002344208 VFC

• Source: Advertising Age. 9/21/1998, Vol. 69 Issue 38, p1-54. 3p.

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Pepsi advertising, viewed from agency perspective.

• Authors : McDonough, John

Subjects: *EMPLOYEES; BEVERAGE advertisingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; BBDO Worldwide Inc. BBDO Worldwide Inc. BBDO Worldwide Inc. 006980825SANN, Ted

• Source: Advertising Age. 7/20/1998, Vol. 69 Issue 29, pc10-c14. 3p. 4 Color Photographs, 3 Black and White Photographs.

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Fountain business must grow, says Pepsi-Cola CEO.

• Authors : McDonough, John

Subjects: *EMPLOYEESPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; TRICON Global Restaurants Inc. 179294467 TRICON Global Restaurants Inc. TRICON Global Restaurants Inc. 179294467 179294467 TRICON Global Restaurants Inc. 179294467 YUMWEATHERUP, Craig

• Source: Advertising Age. 7/20/1998, Vol. 69 Issue 29, pc6-c8. 2p. 1 Color Photograph.

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Pepsi TURNS 100.

• Authors : McDonough, John

Subjects: SOFT drink marketingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOBRADHEM, Caleb

• Source: Advertising Age. 7/20/1998, Vol. 69 Issue 29, pc1-c5. 4p. 26 Color Photographs, 4 Black and White Photographs.

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A selection of Pepsi creative work.

Subjects: *MAGAZINE advertising; *TELEVISION advertisingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/20/1998, Vol. 69 Issue 29, pc16-c18. 2p. 35 Color Photographs, 10 Black and White Photographs.

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Pepsi moves new Storm into broad battlefield.

• Authors : Kramer, Louise

Subjects: *MARKETING; SOFT drink marketing; CARBONATED beveragesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/13/1998, Vol. 69 Issue 28, p1-40. 2p.

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Pepsi plays catch-up, adds $500M in spending.

• Authors : ZMUDA, NATALIE

Subjects: *MARKETING management; *ADVERTISING media planning; *ADVERTISING spendingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 1/30/2012, Vol. 83 Issue 5, p1-18. 2p.

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Can Pepsi's big marketing shake-up bring back fizz to its beverage brands?

• Authors : ZMUDA, NATALIE

Subjects: *MARKETING management; *PRODUCT management; *MARKETING executivesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPJAKEMAN, Brad; LOWDEN, Simon

• Source: Advertising Age. 6/20/2011, Vol. 82 Issue 25, p1-28. 2p.

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Pass or fail, Pepsi's Refresh will be case for marketing textbooks.

• Authors : Zmuda, Natalie ; Patel, Kunur

Subjects: *INTERACTIVE marketing; *INTERNET marketing; *CHARITABLE uses, trusts, & foundationsPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 2/8/2010, Vol. 81 Issue 6, p1-18. 2p.

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New Pepsi 'Dewmocracy' push threatens to crowd out shops.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *PRODUCT management; *ADVERTISINGPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 11/2/2009, Vol. 80 Issue 37, p1-52. 2p.

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