Subjects: *TIE-ins (Marketing)PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; WALT Disney Co. MONSTERS, Inc. (Film); HARRY Potter & the Sorcerer's Stone (Film)
Record details
Subjects: *BEVERAGE industry; *MARKETING planning; *ORGANIZATIONAL structurePEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPD'AMORE, Massimo F.
Subjects: *TELEVISION advertising; *POLITICAL advertisingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; BBDO Worldwide Inc. BBDO Worldwide Inc. BBDO Worldwide Inc. 006980825 ; J. Walter Thompson USA Inc.
Subjects: *BUSINESS incubators; *NEW business enterprises; *ADVERTISING agency & clientPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP
Subjects: *PRODUCT positioning; *PRODUCT management; *BRAND imagePEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPJAKEMAN, Brad
Subjects: *ADVERTISING campaigns; CARBONATED beverage advertisingUNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP...
Subjects: *BRAND name products; SOFT drink marketing; BEVERAGE marketingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP
Subjects: *SALES promotion; *TOURS; *SHOPPING mallsPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; SIMON Property Group Inc. SIMON Property Group Inc. SIMON Property Group Inc. SPG
Subjects: *SOFT drink industry; *ADVERTISING spending; *MARKETING strategyUNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP
Subjects: *TELEVISION advertising; *MARKETING; *INFOMERCIALSPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP