Search Results

WHOSE ICON IS THIS ANYWAY? Monkey makes leap to Unilever tea brand from satellite service

• Authors : Hall, Emma

• Source: Advertising Age. March 24, 2008, Vol. 79 Issue 12, 6.

Record details

Late News.

Subjects: *ADVERTISING; *CORPORATE headquartersUNITED StatesMDC Partners Inc. ; PG & E Corp. PG & E Corp. PG & E Corp. 006912877 ; VENABLES Bell & Partners LLC

• Source: Advertising Age. 10/4/2004, Vol. 75 Issue 40, p1-2. 2p.

Record details

Creative Agency of the Year We Believers: Agency creates for people, not brands.

• Authors : Herren, Parker ()

Subjects: PROCTER & Gamble Co.; GREENHOUSE gas mitigation; BRAND name products

• Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p30-30. 1p.

Record details

Procter & Gamble calls for tests that do away with TV audience guarantees: Marc Pritchard in ANA speech and interview compares current upfront to toilet paper hoarding, seeks 'synchronized' trading and lauds retail media.

• Authors : Neff, Jack ()

Subjects: PROCTER & Gamble Co.; TELEVISION viewers; TOILET paper

• Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p17-17. 1p.

Record details

P&G's big squeeze: Marketer gets more with less spending.

• Authors : Neff, Jack ()

Subjects: PROCTER & Gamble Co.; MARKETING costs; SALES statistics

• Source: Advertising Age. 2/8/2021, Vol. 92 Issue 2, p15-15. 1p.

Record details

Catalina will measure iHeartMedia podcast ads: Procter & Gamble and other big CPG marketers have stepped up audio spending in recent years, and deal will help show whether that's paying off.

• Authors : Neff, Jack ()

Subjects: PROCTER & Gamble Co.; STREAMING media; ADVERTISING

• Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p16-16. 1p.

Record details

P&G adds soccer to NFL and Olympics deals: MLS deal spurred by Major League Soccer's strength with younger and Hispanic consumers.

• Authors : Neff, Jack ()

Subjects: MAJOR League Soccer (Organization); NATIONAL Football League; YOUNG consumers

• Source: Advertising Age. 4/19/2021, Vol. 92 Issue 5, p4-4. 1p.

Record details

P&G enlists consumers in acts of environmentalism: 'It's Our Home' campaign brings environmentalism into fold of growing corporate effort that has embraced other social justice issues.

• Authors : Neff, Jack ()

Subjects: PROCTER & Gamble Co.; ENVIRONMENTALISM; SOCIAL justice

• Source: Advertising Age. 4/19/2021, Vol. 92 Issue 5, p15-15. 1p.

Record details

IRI hires Google heavy hitter Kirk Perry as CEO: Procter & Gamble alum arrives as marketers grapple with Google's new cookieless world.

• Authors : Neff, Jack ()

Subjects: GOOGLE Inc.; PROCTER & Gamble Co.; ALUM

• Source: Advertising Age. 4/5/2021, Vol. 92 Issue 4, p6-6. 1p.

Record details

Advertisers rally behind women as 'she-cession' crisis intensifies: Ikea, Procter & Gamble and Walgreens Boots Alliance are among marketers highlighting a sensitive issue.

• Authors : Jardine, Alexandra ()

Subjects: PROCTER & Gamble Co.; ADVERTISERS; INTERNATIONAL Women's Day

• Source: Advertising Age. 3/22/2021, Vol. 92 Issue 3, p14-14. 1p.

Record details