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Late news.

Subjects: ADVERTISING; PROCTER & Gamble Co.; LOWE & Partners/SMS (Company)UNITED States

• Source: Advertising Age. 12/7/1998, Vol. 69 Issue 49, p1-58. 3p.

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Top advertisers add meaning to marketing.

• Authors : Neff, Jack

Subjects: SOCIAL values; MARKETING & society; MARKETING strategy

• Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p1-13. 3p. 2 Color Photographs.

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GARFIELD: MAD AVE. BLOWS BIG GAME.

• Authors : Garfield, Bob

Subjects: TELEVISION advertising; PROCTER & Gamble Co.; SAATCHI & Saatchi (Company)

• Source: Advertising Age. 2/4/2008, Vol. 79 Issue 5, preceding p1-42. 3p. 1 Color Photograph.

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THE ENDURANCE TEST.

• Authors : Pollack, Judann

Subjects: BUSINESS planning; MARKETING strategy; BRAND name productsUNITED States

• Source: Advertising Age. 11/14/2005, Vol. 76 Issue 46, p3-39. 3p. 9 Color Photographs, 4 Black and White Photographs, 4 Graphs.

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Top marketers spend $83 billion.

• Authors : Endicott, R. Craig

Subjects: ADVERTISING spending; ADVERTISING; MARKET shareUNITED States; CHINA

• Source: Advertising Age. 11/8/2004, Vol. 75 Issue 45, p30-36. 3p.

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Coupons are hot, but are they a bargain for brands?

• Authors : NEFF, JACK

Subjects: COUPONS (Retail trade); MARKETING management; CONSUMER behavior

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p10-12. 3p. 3 Charts.

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P&G profits by paradox.

• Authors : Neff, Jack

Subjects: LAFLEY, A. G. (Alan G.), 1947-; CHIEF executive officers; PROCTER & Gamble Co.

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p18-31. 3p. 1 Color Photograph, 2 Graphs.

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MindShare: Big ideas, big picture.

• Authors : Madden, Normandy; Wentz, Laurel

Subjects: MINDSHARE Worldwide (Company); ADVERTISING agencies; PROCTER & Gamble Co.UNITED States

• Source: Advertising Age. 2/9/2004, Vol. 75 Issue 6, pS-2-S-19. 3p. 4 Color Photographs.

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Think Small.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; ORAL hygiene products; NEW product developmentUNITED States

• Source: Advertising Age. 1/21/2002, Vol. 73 Issue 3, Preceding p1-16. 3p. 2 Color Photographs.

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FEELING THE SQUEEZE.

• Authors : Neff, Jack; MacArthur, Kate; Cuneo, Alice Z.

Subjects: PAYMENT; ADVERTISING agencies; PROCTER & Gamble Co.UNITED States

• Source: Advertising Age. 6/4/2001, Vol. 72 Issue 23, p1-15. 3p. 4 Color Photographs, 8 Charts.

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