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Dissertation/ Thesis

Markenrepositionierung -- zwischen Trading Up und Trading Down.

Subjects: *MARKET repositioning; *PRODUCT positioning; *POSITIONING (Advertising)MIGROS-Genossenschafts-Bund ; GIORGIO Armani SpA ; BAYERISCHE Motoren Werke AG

  • Source: University of St. Gallen, Business Dissertations. 2010, p1-198. 273p. 6 Color Photographs, 2 Black and White Photographs, 34 Diagrams, 41 Charts, 5 Graphs.

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Dissertation/ Thesis

Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses: Eine explorative Untersuchung.

Subjects: *MARKETING strategy; *ADVERTISING media planning; *ADVERTISING management

  • Source: University of St. Gallen, Business Dissertations. 2009, p1-355. 355p. 16 Color Photographs, 17 Diagrams, 60 Charts.

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Dissertation/ Thesis

Marken-Rating.

Subjects: *BRAND evaluation; *PRODUCT positioning; *PRODUCT management

  • Source: University of St. Gallen, Business Dissertations. 2004, p1-296. 296p. 81 Diagrams, 39 Charts, 20 Graphs.

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