Search Results

Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers' evaluation.

• Authors : Gong, Siyu (AUTHOR); Wang, Li (AUTHOR)

Subjects: CONSUMERS' reviews; GREEN behavior; PRODUCT advertising

• Source: Current Psychology. Nov2023, Vol. 42 Issue 33, p29035-29047. 13p.

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How to Market Sustainable Products.

• Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

• Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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Drawn to the gloss: Examining the effect of product reflection on product aesthetics.

• Authors : Sharma, Nazuk (AUTHOR); Kumar, Anand (AUTHOR)

Subjects: ELABORATION likelihood model; PRODUCT advertising; AESTHETICS

• Source: Journal of Consumer Behaviour. Mar/Apr2023, Vol. 22 Issue 2, p329-342. 14p.

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The effect of image–text matching on consumer engagement in social media advertising.

• Authors : Zhao, Zhijie; Guo, Yiqi; Liu, Yang

Subjects: CONSUMERS; SOCIAL media; ADVERTISING

• Source: Social Behavior & Personality: an international journal. Nov2022, Vol. 50 Issue 11, p1-11. 11p.

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Quality information disclosure and advertising strategy in a supply chain.

• Authors : Hong, Xianpei; Zhou, Meiling; Gong, Yeming

Subjects: DISCLOSURE; ADVERTISING effectiveness; SUPPLY chains

• Source: International Journal of Production Research; Oct2023, Vol. 61 Issue 19, p6291-6307, 17p, 5 Charts, 7 Graphs

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When influencers are not very influential: The negative effects of social media verification.

• Authors : Dumas, Jazlyn Elizabeth (AUTHOR); Stough, Rusty Allen (AUTHOR)

Subjects: SOCIAL media; INTERNET celebrities; PRODUCT advertising

• Source: Journal of Consumer Behaviour. May2022, Vol. 21 Issue 3, p614-624. 11p.

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Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.

• Authors : Barnwell, R. Wixel; Collier, Joel; Shanahan, Kevin J.

Subjects: PRODUCT advertising; CONSUMER behavior; NOSTALGIA

• Source: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p193-210, 18p, 1 Chart, 2 Graphs

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Issue Information.

Subjects: *PRODUCT advertising; *RESEARCH institutes

• Source: International Journal of Developmental Neuroscience. Apr2024, Vol. 84 Issue 2, p85-86. 2p.

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Issue Information.

Subjects: *PRODUCT advertising

• Source: Psycho-Oncology. Mar2024, Vol. 33 Issue 3, p1-2. 2p.

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Issue Information.

Subjects: *PRODUCT advertising; *ANIMAL science

• Source: American Journal of Reproductive Immunology. Mar2024, Vol. 91 Issue 3, p1-2. 2p.

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