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Hope for a stronger discipline of marketing.

• Authors : Peterson, Mark; Park, Heejung

Subjects: PHILOSOPHY of science; MARKETING theory; MACROMARKETING

• Source: Journal of Global Scholars of Marketing Science; Mar2021, Vol. 31 Issue 2, p162-177, 16p

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Corrigendum to Firms' Sustainability Marketing Commitment: The Roles of Chief Marketing Officers' Future Focus and Prosocial Motivation.

Subjects: CHIEF marketing officers; MARKETING; SUSTAINABILITYVICTORIA University of Wellington

• Source: Journal of Macromarketing; Sep2023, Vol. 43 Issue 3, p428-428, 1p

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The A to Zoom of Digital Book Events How One Press Managed the Overnight Transition to Virtual Events due to the Coronavirus.

• Authors : Stileman, Katie; Nyren, Hannah

Subjects: BUSINESS planning; ELECTRONIC books; BOOK promotions

• Source: Journal of Scholarly Publishing; Jul2020, Vol. 51 Issue 4, p228-233, 6p

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Cinema como ferramenta de promoção de destinos turísticos no Nordeste brasileiro.

• Authors : da Silva Brito, Antônio Marcos; Boneli Vieira, Vinicius; Costa Perinotto, André Riani

Subjects: TOURISM marketing; MOTION pictures; TOURISMBRAZIL

• Source: Revista Iberoamericana de Turismo; 2019, Vol. 9 Issue 2, p191-216, 26p

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I WANT TO BUY THE ADVERTISED PRODUCT ONLY!

• Authors : Thota, Sweta Chaturvedi; Biswas, Abhijit

Subjects: CROSS promotions; CONSUMER goods; ADVERTISING

• Source: Journal of Advertising; Spring2009, Vol. 38 Issue 1, p123-136, 14p, 1 Black and White Photograph, 1 Diagram, 3 Charts

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Marketing English Books, 1476-1550: How Printers Changed Reading.

• Authors : Connolly, Margaret

Subjects: BOOK promotions; READING; MARKETING

• Source: Journal of the Early Book Society; 2021, Vol. 24, p331-333, 3p

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PROMOTION AND ADVOCACY OF NEW KNOWLEDGE IN THE PROFESSIONAL PRACTICE OF SCHOOL LIBRARIANS.

• Authors : Zubac, Andreja; Tufekčić, Anita

Subjects: LIBRARIANS; SCHOOL librarians; LIBRARIANS' attitudesCROATIA

• Source: Journal for Pedagogical & Educational Matters / Školski Vjesnik; 2019, Vol. 68 Issue 1, p241-260, 20p

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Cultural communication.

• Authors : Quero Gervilla, María José

Subjects: COMMUNICATION; CULTURE; COMMUNICATION strategies

• Source: Periférica Internacional. Revista para el Análisis de la Cultura y el Territorio; dic2018, Issue 19, p143-153, 11p

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The Effect of Marketing Mix on Loyalty Through Customer Satisfaction in PT. Merck Tbk Cabang Medan.

• Authors : Simangunsong, Bernandus; Sitompul, Darwin; Sadalia, Isfenti

Subjects: MARKETING; COMMERCIAL products; PRICES

• Source: KnE Social Sciences; 11/11/2018, Vol. 2018, p486-496, 11p

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Ocular Exposure to Particulate Matter and Development of Pterygium: A Case-Control Study.

• Authors : Ramirez, Carlos Alberto; Pérez-Martinot, Manuel; Gil-Huayanay, Delia

Subjects: PTERYGIUM; CONFIDENCE intervals; MARKETING

• Source: International Journal of Occupational & Environmental Medicine; Oct2018, Vol. 9 Issue 4, p163-169, 7p, 2 Color Photographs, 2 Charts

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