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Unveiling the Cover: Marketing Arab Anglophone Female Literature.

• Authors : Kailani, Nour; Amrieh, Yousef Abu

Subjects: ARABS; PUBLISHING; BOOK coversJAUSS, Hans Robert, 1921-1997; ISER, Wolfgang, 1926-2007

• Source: International Journal of Literary Humanities; Dec2023, Vol. 21 Issue 2, p141-159, 19p

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IQOS marketing strategies at point-of-sales: a crosssectional survey with retailers.

• Authors : Bar-Zeev, Yael; Berg, Carla J.; Khayat, Amal

Subjects: STATISTICS; LEGISLATION; CROSS-sectional methodISRAEL

• Source: Tobacco Control; Aug2023, Vol. 32 Issue e2, pe198-e204, 7p

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Marketing Endorsement Activities on the Level of Sales and the Existence of Online Shop Tokikubytata.

• Authors : Claresta; Johana, Kornelia; Soemiadeny

Subjects: ONLINE shopping; SOCIAL media; MARKETING

• Source: KnE Social Sciences; 7/18/2023, p77-88, 12p

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Purchase and Collection Motivations of Co-Branded Limited-Edition Collectibles: The case of the Jollibee Funko Pop.

• Authors : Santos, Joseph Emil; Vergara, Raymond Allan G.

Subjects: CO-branding; COLLECTORS & collecting; MARKETING strategy

• Source: International Journal of Multidisciplinary: Applied Business & Education Research; Mar2023, Vol. 4 Issue 3, p737-747, 11p

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Deep Promotion Strategic Planning Analysis Competition for Students.

• Authors : Alamsyah, Sindhu; Rahayu, Agus; Dirgantari, Puspo Dewi

Subjects: STRATEGIC planning; EMPLOYEE promotions; DATA analysis

• Source: Dinasti International Journal of Education Management & Social Science; Feb2023, Vol. 4 Issue 3, p438-447, 10p

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Marketing English Books, 1476–1550: How Printers Changed Reading. By Alexandra Da Costa.

• Authors : Pettegree, Andrew

Subjects: BOOK promotions; MARKETING; READING

• Source: Library; Jun2023, Vol. 24 Issue 2, p216-218, 3p

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TECHNOLOGIES IN MARKETING - WHAT THEY HAVE BROUGHT AND WHAT THEY CAN BRING TO US IN THE FUTURE.

• Authors : Stalmašeková, Natália

Subjects: SHOPPING; EMPLOYEE promotions; CONSUMER behavior

• Source: Marketing Identity; 2021, p609-618, 10p

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The Bestseller and the Formula of Success: Harry Potter and The Da Vinci Code.

• Authors : Salman Al-Shammari, Zainab Abdulkadhim

Subjects: BEST sellers; SUCCESS; BOOK promotionsHARRY Potter book seriesROWLING, J. K., 1965-

• Source: Adab Al-Kufa; 2021, Vol. 2 Issue 48, p659-672, 14p

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Crossword: At the Crossroad.

• Authors : Jha, Suchita

Subjects: BOOK promotions; MARKETING strategy; BOOK advertising

• Source: FIIB Business Review; Jun2021, Vol. 10 Issue 2, p114-117, 4p

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CINÉMATRAQUAGE.

• Authors : LE GOFF, DELPHINE

Subjects: EMPLOYEE promotions; MARKETING; CONTENT (Psychology)BARBIE (Film)

• Source: Stratégies; 8/24/2023, Issue 2183, p26-27, 2p

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Hope for a stronger discipline of marketing.

• Authors : Peterson, Mark; Park, Heejung

Subjects: PHILOSOPHY of science; MARKETING theory; MACROMARKETING

• Source: Journal of Global Scholars of Marketing Science; Mar2021, Vol. 31 Issue 2, p162-177, 16p

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Corrigendum to Firms' Sustainability Marketing Commitment: The Roles of Chief Marketing Officers' Future Focus and Prosocial Motivation.

Subjects: CHIEF marketing officers; MARKETING; SUSTAINABILITYVICTORIA University of Wellington

• Source: Journal of Macromarketing; Sep2023, Vol. 43 Issue 3, p428-428, 1p

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The A to Zoom of Digital Book Events How One Press Managed the Overnight Transition to Virtual Events due to the Coronavirus.

• Authors : Stileman, Katie; Nyren, Hannah

Subjects: BUSINESS planning; ELECTRONIC books; BOOK promotions

• Source: Journal of Scholarly Publishing; Jul2020, Vol. 51 Issue 4, p228-233, 6p

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Cinema como ferramenta de promoção de destinos turísticos no Nordeste brasileiro.

• Authors : da Silva Brito, Antônio Marcos; Boneli Vieira, Vinicius; Costa Perinotto, André Riani

Subjects: TOURISM marketing; MOTION pictures; TOURISMBRAZIL

• Source: Revista Iberoamericana de Turismo; 2019, Vol. 9 Issue 2, p191-216, 26p

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I WANT TO BUY THE ADVERTISED PRODUCT ONLY!

• Authors : Thota, Sweta Chaturvedi; Biswas, Abhijit

Subjects: CROSS promotions; CONSUMER goods; ADVERTISING

• Source: Journal of Advertising; Spring2009, Vol. 38 Issue 1, p123-136, 14p, 1 Black and White Photograph, 1 Diagram, 3 Charts

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Marketing English Books, 1476-1550: How Printers Changed Reading.

• Authors : Connolly, Margaret

Subjects: BOOK promotions; READING; MARKETING

• Source: Journal of the Early Book Society; 2021, Vol. 24, p331-333, 3p

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PROMOTION AND ADVOCACY OF NEW KNOWLEDGE IN THE PROFESSIONAL PRACTICE OF SCHOOL LIBRARIANS.

• Authors : Zubac, Andreja; Tufekčić, Anita

Subjects: LIBRARIANS; SCHOOL librarians; LIBRARIANS' attitudesCROATIA

• Source: Journal for Pedagogical & Educational Matters / Školski Vjesnik; 2019, Vol. 68 Issue 1, p241-260, 20p

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Cultural communication.

• Authors : Quero Gervilla, María José

Subjects: COMMUNICATION; CULTURE; COMMUNICATION strategies

• Source: Periférica Internacional. Revista para el Análisis de la Cultura y el Territorio; dic2018, Issue 19, p143-153, 11p

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The Effect of Marketing Mix on Loyalty Through Customer Satisfaction in PT. Merck Tbk Cabang Medan.

• Authors : Simangunsong, Bernandus; Sitompul, Darwin; Sadalia, Isfenti

Subjects: MARKETING; COMMERCIAL products; PRICES

• Source: KnE Social Sciences; 11/11/2018, Vol. 2018, p486-496, 11p

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Ocular Exposure to Particulate Matter and Development of Pterygium: A Case-Control Study.

• Authors : Ramirez, Carlos Alberto; Pérez-Martinot, Manuel; Gil-Huayanay, Delia

Subjects: PTERYGIUM; CONFIDENCE intervals; MARKETING

• Source: International Journal of Occupational & Environmental Medicine; Oct2018, Vol. 9 Issue 4, p163-169, 7p, 2 Color Photographs, 2 Charts

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The Readiness of E-Publishing Among Malaysian Book Publishers.

• Authors : Katan, Rozilah; Mustafa, Siti Ezaleila; Adnan, Hamedi M.

Subjects: ELECTRONIC publishing; ELECTRONIC books; BOOK promotionsMALAYSIA

• Source: Publishing Research Quarterly; Sep2018, Vol. 34 Issue 3, p362-377, 16p, 7 Charts

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Harry Potter and the Sinister Spoilers.

• Authors : Grossman, Lev; Sachs, Andrea; Dell, Kristina

Subjects: PUBLISHING; PIRACY prevention (Copyright); BOOK promotionsSCHOLASTIC Inc.HARRY Potter & the Deathly Hallows (Book : Rowling)

• Source: TIME Magazine; 7/9/2007, Vol. 170 Issue 2, p49-52, 4p, 2 Color Photographs

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DCs IN THE NEWS: Recognitions of best practices in marketing, promotions and community involvement among doctors of chiropractic.

Subjects: OCCUPATIONAL achievement; COMMUNITY services; CHIROPRACTIC

• Source: Chiropractic Economics; 12/18/2022, Vol. 68 Issue 20, p18-19, 2p

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When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions.

• Authors : Mazar, Nina; Shampanier, Kristina; Ariely, Dan

Subjects: GAMBLING; RETAIL industry research; EMPLOYEE promotions

• Source: Management Science; Jan2017, Vol. 63 Issue 1, p250-266, 17p, 1 Color Photograph, 1 Diagram, 4 Charts, 7 Graphs

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Marketing and sales in the U.S. young adult fiction market.

• Authors : Spencer, Kerry

Subjects: YOUNG adult fiction; YOUNG adult literature; BOOK promotions

• Source: New Writing: The International Journal for the Practice & Theory of Creative Writing; Nov2017, Vol. 14 Issue 3, p429-443, 15p, 6 Charts, 9 Graphs

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Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?

• Authors : Klopotan, Igor; Vrhovec-Žohar, Kristina; Mahič, Edita

Subjects: CUSTOMER loyalty; EMPLOYEE promotions; RICH people

• Source: Business Systems Research; Mar2016, Vol. 7 Issue 1, p81-88, 8p

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Early twentieth-century marketing of literature: Reclam, a trendsetter?

• Authors : Schröder, Laura

Subjects: PUBLISHING; BOOK promotions; WORLD War I

• Source: Book 2.0; Dec2015, Vol. 5 Issue 1/2, p19-26, 8p

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Effectiveness of Promotional Offer Strategies and Customer Satisfaction at Bigbazaar.

• Authors : Raju, K. Venkateswara; Kumar, D. Prasanna

Subjects: CUSTOMER satisfaction; RETAIL industry; MARKET shareINDIA

• Source: Parikalpana: KIIT Journal of Management; Jul-Dec2015, Vol. 11 Issue 2, p27-41, 15p

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AT&T goes back to school to learn how to sell.

Subjects: MARKETING; EMPLOYEE promotionsUNITED StatesAMERICAN Telephone & Telegraph Co.; UNITED States. Federal Communications Commission; INTERNATIONAL Business Machines Corp.

• Source: BusinessWeek; 8/11/1975, Issue 2393, p56-58, 3p

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Remarking as a Tool in Online Advertising.

• Authors : Olga, Blagorazumnaia; Vlad, Muntean

Subjects: INTERNET advertising; EMPLOYEE promotions; ORGANIZATIONAL change

• Source: Ovidius University Annals, Series Economic Sciences; 2014, Vol. 14 Issue 2, p281-284, 5p

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CMI Media Group and Compas.

• Authors : Vespoli, Lauren

Subjects: ROLE models; EMPLOYEE promotions; EMPLOYEE recruitment

• Source: Medical Marketing & Media; Jun2023, Vol. 58 Issue 5, p35-35, 1p

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DCs IN THE NEWS: Recognitions or best practices in marketing, promotions and community involvement among doctors of chiropractic.

• Authors : VACH, RICK

Subjects: OCCUPATIONAL achievement; CHIROPRACTIC; ATTITUDE (Psychology)

• Source: Chiropractic Economics; 8/29/2021, Issue 14, p20-22, 2p

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Mars Wrigley elevates Varun Kandhari as director marketing, India.

Subjects: EMPLOYEE promotions; CORPORATE directors; MARKETINGMARS Wrigley Confectionery (Company)TEWARI, Yogesh

• Source: FRPT - Advertising Snapshot; 5/11/2021, p6-6, 2/3p

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Market Overview.

Subjects: TOURISM; BUSINESS forecasting; MARKETINGSINGAPORE

• Source: Singapore Tourism Report; Q1 2008, p7-12, 6p, 2 Charts, 2 Graphs

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A panel data analysis of the impacts of regional economic factors, marketing and promotions, and team performance on minor league baseball attendance.

• Authors : Cebula, Richard J.

Subjects: PANEL analysis; ECONOMIC impact; REGIONAL economics

• Source: Annals of Regional Science; Dec2013, Vol. 51 Issue 3, p695-710, 16p

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Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes.

• Authors : Taylor, Charles R; Sarkees, Matthew E; Bang, Hae-Kyong

Subjects: BRAND equity; INTEGRATED marketing; EMPLOYEE promotions

• Source: Journal of Public Policy & Marketing; Fall2012, Vol. 31 Issue 2, p185-194, 10p, 7 Charts

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LOGíSTICA REVERSA: COMO AS EMPRESAS COMUNICAM O DESCARTE DE BATERIAS E CELULARES?

• Authors : Demajorovic, Jacques; Zuniga Huertas, Melby Karina; Alves Boueres, Juliana

Subjects: CELL phones; INDUSTRIALISTS; EMPLOYEE promotions

• Source: RAE: Revista de Administração de Empresas; mar/abr2012, Vol. 52 Issue 2, p165-178, 14p

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France: Pourquoi penser marque?

• Authors : Kapferer, Jean-Noël

Subjects: PLACE marketing; TRADEMARKS; HUMAN capitalFRANCE

• Source: Revue Française de Gestion; nov2011/dec2012, Vol. 37 Issue 218/219, p13-23, 11p

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MARKETING VIRGINIA WOOLF.

• Authors : Staveley, Alice

Subjects: BOOK promotions; PUBLISHING; INTELLECTUALSTHREE Guineas (Book)WOOLF, Virginia, 1882-1941

• Source: Book History (Pennsylvania State University Press); 2009, Vol. 12, p295-339, 45p, 6 Black and White Photographs

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Exploring Art Film Audiences: A Marketing Analysis.

• Authors : Chuu, SharonL. H.; Chang, JenniferC.; Zaichkowsky, JudithL.

Subjects: MOTION picture advertising; MOTION picture industry; THEATER audiences

• Source: Journal of Promotion Management; 2009, Vol. 15 Issue 1/2, p212-228, 17p, 6 Charts

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An Optimization Model for Personalized Promotions in Multiplexes.

• Authors : Bhaskar, Tarun; Subramanian, Gopi; Bal, Debasis

Subjects: MOTION picture theaters; MULTIPLEX theaters; EMPLOYEE promotionsINDIA

• Source: Journal of Promotion Management; 2009, Vol. 15 Issue 1/2, p229-246, 18p, 1 Diagram, 3 Charts

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Retail spatial evolution: paving the way from traditional to metaverse retailing.

• Authors : Bourlakis, Michael; Papagiannidis, Savvas; Li, Feng

Subjects: RETAIL industry research; ELECTRONIC commerce software; EMPLOYEE promotionsLINDEN Research Inc.

• Source: Electronic Commerce Research; Jan2009, Vol. 9 Issue 1/2, p135-148, 14p, 1 Diagram, 2 Charts

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Web-based destination marketing systems: assessing the critical factors for management and implementation.

• Authors : Wang, Youcheng

Subjects: INTERNET marketing; WEBSITES; PLACE marketing

• Source: International Journal of Tourism Research; Jan/Feb2008, Vol. 10 Issue 1, p55-70, 16p, 1 Diagram, 4 Charts, 2 Graphs

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Paying for Shelf Space: An Investigation of Merchandising Allowances in the Grocery Industry.

• Authors : Rennhoff, Adam

Subjects: MERCHANDISING; EMPLOYEE promotions; KETCHUP

• Source: Journal of Agricultural & Food Industrial Organization; Jan2008, Vol. 6 Issue 1, p1-40, 40p, 1 Diagram, 16 Charts, 1 Graph

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Photographic Images, Culture, and Perception in Tourism Advertising: A Q Methodology Study of Canadian and Chinese University Students.

• Authors : Dewar, Keith; Wen Mei Li; Davis, Charles H.

Subjects: PHOTOGRAPHS; DESTINATION image (Tourism); COLLEGE studentsCANADA; CHINA

• Source: Journal of Travel & Tourism Marketing; 2007, Vol. 22 Issue 2, p35-44, 10p

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A Model of Promotion-Free Retail Pricing of Durable Products.

• Authors : Balachander, Subramanian

Subjects: PRICING; EMPLOYEE promotions; RETAIL industry

• Source: Review of Marketing Science; 2007, Vol. 5 Issue 1, p1-51, 51p, 2 Graphs

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Futuring Internet Marketing Activities Using Change Propensity Analysis.

• Authors : YOUCHENG WANG; YEONG-HYEON HWANG; FESENMAIER, DANIEL R .

Subjects: INTERNET marketing; PLACE marketing; CONVENTION & visitors bureaus

• Source: Journal of Travel Research; Nov2006, Vol. 45 Issue 2, p158-166, 9p, 4 Diagrams, 4 Charts

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Destination Personality: An Application of Brand Personality to Tourism Destinations.

• Authors : EKlNCI, YUKSEL; HOSANY, SAMEER

Subjects: TOURISM; DESTINATION image (Tourism); TOURIST attractions

• Source: Journal of Travel Research; Nov2006, Vol. 45 Issue 2, p127-139, 13p, 5 Charts

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Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets.

• Authors : Mundt, Kerry; Dawes, John; Sharp, Byron

Subjects: MARKETING; CUSTOMER loyalty; BRAND choice

• Source: Journal of Consumer Marketing; 2006, Vol. 23 Issue 7, p465-469, 5p

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Tourism Commodity Chains: Market Entry and its Effects on St Lucia.

• Authors : Mosedale, Jan

Subjects: PLACE marketing; DESTINATION management companies; TRAVEL promotionsSAINT Lucia

• Source: Current Issues in Tourism; 2006, Vol. 9 Issue 4/5, p436-458, 23p

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