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CINÉMATRAQUAGE.

• Authors : LE GOFF, DELPHINE

Subjects: *EMPLOYEE promotions; *MARKETING; CONTENT (Psychology)BARBIE (Film)

• Source: Stratégies. 8/24/2023, Issue 2183, p26-27. 2p.

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Reducing Marketing Anxiety And Confusion.

• Authors : FRIEDMAN, JANE

Subjects: *BOOK promotions; *MARKETING strategy; *MARKETING

• Source: Publishers Weekly. 1/28/2019, Vol. 266 Issue 4, p52-53. 2p. 1 Color Photograph.

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Consider the Reader.

• Authors : FRIEDMAN, JANE

Subjects: *BOOK promotions; *CONSUMER behavior; *MARKETING strategyFIREBRAND Technologies (Company)

• Source: Publishers Weekly. 9/24/2018, Vol. 265 Issue 39, p58-60. 3p. 1 Color Photograph.

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Unveiling the Cover: Marketing Arab Anglophone Female Literature.

• Authors : Kailani, Nour; Amrieh, Yousef Abu

Subjects: ARABS; PUBLISHING; BOOK coversJAUSS, Hans Robert, 1921-1997; ISER, Wolfgang, 1926-2007

• Source: International Journal of Literary Humanities; Dec2023, Vol. 21 Issue 2, p141-159, 19p

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Social Media Marketing Takes Center Stage.

• Authors : TAN, TERI

Subjects: *BOOK promotions; *MARKETING; *PHYSICAL distribution of goodsCHINAWECHAT (Web resource); WEIBO (Web resource)

• Source: Publishers Weekly. 3/20/2017, Vol. 264 Issue 12, p(Sp)30-(Sp)31. 2p. 2 Color Photographs.

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EXPERIENTIAL.

• Authors : Handy, Bruce

Subjects: *RELATIONSHIP marketing; *EMPLOYEE promotions; *CORONAVIRUS diseasesQUIET Place, A (Film : 2018)

• Source: New Yorker. 3/16/2020, Vol. 96 Issue 4, p28-30. 2p. 1 Cartoon or Caricature.

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IQOS marketing strategies at point-of-sales: a crosssectional survey with retailers.

• Authors : Bar-Zeev, Yael; Berg, Carla J.; Khayat, Amal

Subjects: STATISTICS; LEGISLATION; CROSS-sectional methodISRAEL

• Source: Tobacco Control; Aug2023, Vol. 32 Issue e2, pe198-e204, 7p

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Harry Potter and the Sinister Spoilers.

• Authors : Grossman, Lev; Sachs, Andrea; Dell, Kristina

Subjects: HARRY Potter & the Deathly Hallows (Book : Rowling); PUBLISHING; SCHOLASTIC Inc.

• Source: TIME Magazine. 7/9/2007, Vol. 170 Issue 2, p49-52. 4p. 2 Color Photographs.

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The language of marketing hyperbole and consumer perception-The case of Glasgow

• Authors : MacNiven, Sean; Lennon, J. John; Roberts, Julie

• Source: PLoS ONE. December 20, 2023, Vol. 18 Issue 12, e0295132

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Marketing English Books, 1476–1550: How Printers Changed Reading. By Alexandra Da Costa.

• Authors : Pettegree, Andrew¹ (AUTHOR)

Subjects: *BOOK promotions; *MARKETING; *READING

• Source: Library. Jun2023, Vol. 24 Issue 2, p216-218. 3p.

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