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  • 1-2 of  2 results for ""Palmatier, Robert W.""

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Academic Journal

Group Marketing: Theory, Mechanisms, and Dynamics.

Subjects: MARKETING & psychology; SOCIAL groups; CONSUMER behavior

  • Source: Journal of Marketing; Jul2017, Vol. 81 Issue 4, p1-24, 24p, 3 Diagrams, 5 Charts, 1 Graph

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Academic Journal

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.

Subjects: RELATIONSHIP marketing; MARKETING strategy; MARKETING research

  • Source: Journal of Marketing; Oct2006, Vol. 70 Issue 4, p136-153, 18p, 1 Diagram, 6 Charts

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  • 1-2 of  2 results for ""Palmatier, Robert W.""