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Periodical

How Victoria's Secret aims to win over tweens with new Happy Nation line and metaverse marketing: Executives say newbrand fills a white spacein the marketplace.

Subjects: *PRETEENS; *MARKETING executives; *MARKETPLACESVICTORIA'S Secret Stores Inc.

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p6-6. 1p.

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Ahead of Cannes, CMOs rethink travel for a post-COVID world: The Ukraine-Russia war, rising prices and the pandemic are factoring into decisions.

Subjects: *CHIEF marketing officers; *COVID-19; *PANDEMICSCANNES (France); UKRAINE; RUSSIA

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p5-5. 1p.

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Periodical

Ad growth will slow in 2022 due to Russia-Ukraine war, Magna predicts: The IPG firm lowered its 2022 forecast amid economic uncertainty.

Subjects: *RUSSIA-Ukraine Conflict, 2014-; *POLITICAL advertising; *OUTDOOR advertising

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p1-1. 1p.

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Periodical

Customer Experience Agency of the Year YML: Shop helps established brands gain a digital edge.

Subjects: *CUSTOMER experience; *MEDICAL personnel; *BRAND name products

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p34-34. 1p.

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In-House Agency of the Year LinkedIn: LinkedIn's creative team brings passion to being a professional.

Subjects: *DIGITAL video; *CREATIVE directors (Mass media industry)

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p31-31. 1p.

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Periodical

Why the 2022 Super Bowl makes sense for travel brands: Expedia and Booking.com are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemic.

Subjects: *MARKET share; *BRAND name products; *PANDEMICSEXPEDIA Group Inc. 092180517 EXPEDIA Group Inc. EXPEDIA Group Inc. 092180517 092180517 EXPEDIA Group Inc. 092180517 EXPE

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p1-1. 1p.

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Periodical

Booming freelance economy fuels ad battle among job search brands: Fiverr, Upwork and CareerBuilder are flooding social media and TV with new advertising.

Subjects: *JOB hunting; *TELEVISION advertising; *SELF-employment

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p1-1. 1p.

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Periodical

Major retail conference remains in-person as other events go virtual: The NRF's annual event will take place in New York City.

Subjects: *VACCINE passports; *CONFERENCES & conventions; *EXECUTIVESNEW York (N.Y.)

  • Source: Advertising Age. 1/10/2022, Vol. 93 Issue 1, p5-5. 1p.

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Periodical

The 10 biggest stories of 2021: From NFTs to Ozy Media, the last 12 months have seen a series of ups and downs.

Subjects: *ADVERTISING agencies; *NON-fungible tokens

  • Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p9-9. 1p.

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Periodical

Marketers of the Year 2021: No. 2 Target.

Subjects: *CUSTOMER loyalty programs; *CHINESE New Year; *LUNAR calendarGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

  • Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p8-8. 1p.

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  • 1-10 of  1,349 results for ""Pasquarelli, Adrianne""