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Periodical

RE IMAGINING MONETIZATION IN A POST-ADVERTISING WORLD: From a consumer's perspective, ad blockers were the hero.

Authors : Pophal, Lin

Subjects: INTERNET advertising; SOCIAL media; AD blockers

Source: EContent. Spring2019, Vol. 42 Issue 2, p20-25. 6p.

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Periodical

A PRIMER ON TIME-BASED ADVERTISING METRICS FOR PUBLISHERS.

Authors : Pophal, Lin

Subjects: ADVERTISING management; JACOBS, David; KINT, Jason

Source: EContent. Sep/Oct2017, Vol. 40 Issue 5, p26-30. 5p.

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Periodical

Opportunities for Content Creators to Leverage Virtual Assistants.

Authors : POPHAL, LIN

Subjects: INTELLIGENT personal assistants; NATURAL language processing; HUMAN behavior

Source: EContent. Summer2019, Vol. 42 Issue 3, p4-8. 3p.

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Periodical

CONTENT GLOBALIZATION STRATEGIES FOR MEDIA COMPANIES.

Authors : Pophal, Lin

Subjects: ECONOMIC globalization; MASS media industry; BUSINESS planningUNITED States

Source: EContent. Mar/Apr2017, Vol. 40 Issue 2, p18-22. 5p.

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Periodical

INFLUENCER MARKETING: TURNING TASTE MAKERS INTO YOUR BEST SALESPEOPLE.

Authors : Pophal, Lin

Subjects: MARKETING management; PURCHASE of business enterprises; INTERNET advertising

Source: EContent. Sep/Oct2016, Vol. 39 Issue 7, p18-22. 5p.

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Periodical

The State of Online Video.

Authors : Pophal, Lin

Subjects: STREAMING video & television; CONTENT Marketing Institute (Company); SOCIAL media

Source: EContent. Winter2019, Vol. 42 Issue 1, p31-33. 3p.

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Periodical

The State of Data Management.

Authors : Pophal, Lin

Subjects: DATA; DATA protection; EUROPEAN Union

Source: EContent. Winter2019, Vol. 42 Issue 1, p28-31. 3p.

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Periodical

The State of Content Analytics.

Authors : Pophal, Lin

Subjects: CONTENT analysis; FERNANDEZ, John; KEY performance indicators (Management)

Source: EContent. Winter2019, Vol. 42 Issue 1, p19-21. 3p.

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Periodical

Video Popularity Still on the Rise: Opportunities for Publishers.

Authors : POPHAL, LIN

Subjects: INTERNET advertising; ELECTRONIC commerce; SMARTPHONES

Source: EContent. Autumn2018, Vol. 41 Issue 4, p4-8. 3p.

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Periodical

Just How Widespread Is Mobile Ad Fraud?

Authors : POPHAL, LIN

Subjects: FRAUD; SWINDLERS & swindling; INTERNET marketing

Source: EContent. Spring2018, Vol. 41 Issue 2, p6-8. 3p.

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