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Can You Read Culture?

• Authors : Bhargava, Rohit (AUTHOR)

Subjects: *CONSUMER culture theory; *CONSUMER behavior; *CULTURAL appropriation

• Source: Inc.. Winter2023/2024, Vol. 45 Issue 6, p24-25. 2p. 1 Color Photograph.

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Empowering AI Companions for Enhanced Relationship Marketing.

• Authors : Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

• Source: California Management Review; Feb2024, Vol. 66 Issue 2, p65-90, 26p

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Testing the waters: founding team composition and search heuristics in academic entrepreneurial ventures.

• Authors : Savage, Jeffrey; Ziedonis, Arvids A

Subjects: EXPERIENTIAL learning; WATER testing; BUSINESSPEOPLE

• Source: Industrial & Corporate Change; Feb2024, Vol. 33 Issue 1, p152-171, 20p

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The path forward for India's SaaS revolution: As India's Software as a Service (SaaS) industry evolves at an unprecedented pace, Praval Singh, VP of Marketing & Customer Experience at Zoho Corp., shares his insights into the industry's trajectory and future prospects

• Authors : Ghatak, Aanchal

Subjects: *CUSTOMER experience; *RELATIONSHIP marketing; *SOFTWARE as a serviceINDIA

• Source: Dataquest. Feb2024, Vol. 40 Issue 2, p27-29. 3p.

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L'EXPÉRIENTIEL EXPLOSE.

• Authors : SAMOURCACHIAN, ELISA

Subjects: *RELATIONSHIP marketingPARIS (France)

• Source: Stratégies. 2/1/2024, Issue 2205, p40-41. 2p.

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Factors affecting collaboration in agricultural supply chain: A case study in the North Central region of Vietnam.

• Authors : Ho, Thi Dieu Anh¹ (AUTHOR); Dang, Thanh Cuong¹ (AUTHOR) ; Tran, Van Hao¹ (AUTHOR)

Subjects: *FARM supplies; *SUPPLY chains; *TRANSACTION costsVIETNAM

• Source: Cogent Business & Management. 2023, Vol. 10 Issue 3, p1-20. 20p.

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Detroit auto show's return to winter is great news for buyers.

• Authors : Vellequette, Larry P. (AUTHOR)

Subjects: *CONSUMERS; *RELATIONSHIP marketing; *CONVENTION & visitors bureausDETROIT (Mich.)

• Source: Automotive News. 1/22/2024, Vol. 98 Issue 7126, p12-12. 1p.

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ALL STARS: MARKETING.

Subjects: *MARKETING; *SOCCER tournaments; *HISPANIC American consumersFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; TOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TMFARLEY, James D., 1962-

• Source: Automotive News. 11/27/2023, Vol. 98 Issue 7118, p16-16. 1p.

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Market and entrepreneurial orientation on business performance: role of networks innovation agility.

• Authors : Mulyana, Mulyana¹ (AUTHOR); Hendar, Hendar¹ (AUTHOR)

Subjects: *MARKET orientation; *ORGANIZATIONAL performance; *NETWORK performance

• Source: Journal of Small Business & Entrepreneurship. Nov2023, Vol. 35 Issue 6, p944-960. 17p.

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A sweet outlook for the US confectionery market: The US confectionery market experienced a surge in sales last year, while bright branding, health and wellness, and affordable indulgence continue to drive NPD in 2023.

• Authors : Phillipson, Daisy

Subjects: *CONFECTIONERY; *RELATIONSHIP marketing; *PEANUT butter

• Source: Confectionary Production. Jun2023, p33-34. 2p.

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