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Academic Journal

Risk Preferences and Demand Drivers of Extended Warranties.

Subjects: RISK management in business; RISK-return relationships; CONSUMER behavior

  • Source: Marketing Science; Jan/Feb2015, Vol. 34 Issue 1, p39-58, 20p, 8 Charts, 5 Graphs

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  • 1-9 of  9 results for ""RISK-return relationships""