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Dissertation/ Thesis

Markenrepositionierung -- zwischen Trading Up und Trading Down.

Authors : Riklin, Thomas¹ (AUTHOR)

Subjects: *MARKET repositioning; *PRODUCT positioning; *POSITIONING (Advertising)MIGROS-Genossenschafts-Bund ; GIORGIO Armani SpA ; BAYERISCHE Motoren Werke AG

Source: University of St. Gallen, Business Dissertations. 2010, p1-198. 273p. 6 Color Photographs, 2 Black and White Photographs, 34 Diagrams, 41 Charts, 5 Graphs.

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