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Marketing Motives in International Countertrade: An Empirical Examination.

• Authors : Paun, Dorothy A.; Shoham, Aviv

Subjects: COUNTERTRADE; MARKETING strategy; GLOBALIZATION

• Source: Journal of International Marketing; 1996, Vol. 4 Issue 3, p29-47, 19p, 4 Charts

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Managing Promotion Program Participation Within Manufacturer-Retailer Relationships.

• Authors : Murry Jr., John P.; Heide, Jan B.

Subjects: SALES promotion; POINT-of-sale advertising; ORGANIZATIONAL sociology

• Source: Journal of Marketing; Jan98, Vol. 62 Issue 1, p58-68, 11p, 3 Charts

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Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives.

• Authors : Varadarajan, P. "Rajan"

Subjects: COOPERATIVE marketing; HORIZONTAL integration; SALES promotion

• Source: Journal of Marketing; Apr86, Vol. 50 Issue 2, p61-73, 13p, 2 Charts

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Franchise: Plus forts, ensemble.

Subjects: TRADE shows; RETAIL franchises; STRATEGIC alliances (Business)

• Source: Points de Vente; 4/15/2019, Issue 1247, p14-19, 5p

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Service Quality of Advertising and Promotions Agencies in South Africa.

• Authors : Quebra, Bruno; Bick, Geoff; Abratt, Russell

Subjects: QUALITY of service; ADVERTISING agencies; SALES promotionSOUTH Africa

• Source: Journal of Promotion Management; Oct/Nov2013, Vol. 19 Issue 5, p605-628, 24p

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Pricing strategies and firm performances under alliance brand.

• Authors : Ruiliang Yan

Subjects: PRICING; MARKET segmentation; MARKETING management

• Source: Journal of Product & Brand Management; 2009, Vol. 18 Issue 3, p226-232, 7p

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Marketing, R&D, and Startup Valuation.

• Authors : Joglekar, Nitin R.; Lévesque, Moren

Subjects: INDUSTRIAL research; STRATEGIC alliances (Business); CORPORATE finance

• Source: IEEE Transactions on Engineering Management; May2009, Vol. 56 Issue 2, p229-242, 14p, 2 Black and White Photographs, 1 Chart, 3 Graphs

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GOA Has a Latin Flavor.

• Authors : Beals, Stephen

Subjects: TRADE shows; PRODUCT demonstrations; SALES promotion

• Source: Seybold Report: Analyzing Publishing Technologies; 2/23/2005, Vol. 4 Issue 22, p2-4, 3p

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SIMMONS SAYS, CHARGE IT TO ME.

• Authors : Allers, Kimberly L.

Subjects: JOINT ventures; ADVERTISING campaigns; DEBIT cardsSIMMONS, Russell, 1957-

• Source: Fortune; 6/16/2003, Vol. 147 Issue 12, p30-30, 1/3p, 1 Color Photograph

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THE AIRLINES' NEW BUDDY SYSTEMS.

• Authors : Baig, Edward C.

Subjects: FREQUENT flyer programs; AIRLINE advertising; SALES promotion

• Source: BusinessWeek; 01/18/99, Issue 3612, p106-106, 2/3p, 1 Color Photograph, 1 Chart

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