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Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products.

• Authors : Jia, He (Michael); Huang, Yunhui; Zhang, Qiang

Subjects: PRICING; DISCOUNT prices; COUPONS (Retail trade)

• Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1097-1116, 20p

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Exploring social media influencers' moral dilemmas through role theory.

• Authors : Grgurić Čop, Nina; Culiberg, Barbara; First Komen, Ivana

Subjects: INFLUENCER marketing; ETHICAL problems; ROLE theory

• Source: Journal of Marketing Management; Feb2024, Vol. 40 Issue 1/2, p1-22, 22p

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Barnes Reports: Offices of Certified Public Accountants (NAICS 541211).

Subjects: *ACCOUNTANTS' associations; *ADVERTISING campaigns; *BUSINESS forecastingUNITED States

• Source: United States Offices of Certified Public Accountants Industry Report. 2023, p1-184. 184p.

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Barnes Reports: Food & Health Supplement Stores (NAICS 446191).

Subjects: *DIETARY supplements; *HEALTH products; *ADVERTISING campaigns

• Source: United States Food & Health Supplement Stores Industry Report. 2023, p1-184. 184p.

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Barnes Reports: Administrative Management Consulting Svcs (NAICS 541611).

Subjects: *CONSULTING firms; *ADVERTISING campaigns; *SALES promotionUNITED States

• Source: United States Administrative Management Consulting Service Industry Report. 2023, p1-184. 184p.

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Marketing on all cylinders.

• Authors : Sink, Chuck¹

Subjects: *MARKETING; *SALES promotion; *MARKET share

• Source: New Hampshire Business Review. 7/28/2023, p1-2. 2p.

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PARIS 2024, UNE CAMPAGNE DE PROMOTION UNIQUE POUR LA FRANCE.

• Authors : HARNICHARD, OLIVIER

Subjects: *SALES promotion; *EVENT management; OLYMPIC Games

• Source: Stratégies. 3/28/2024, Issue 2213, p38-39. 2p.

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Does the differentiated blue product structure affect country's blue economy status? Evidence from complex network and spatial econometric analysis.

• Authors : Ni, Yu¹ (AUTHOR); Du, Peilin¹ (AUTHOR) ; Rong, Mei² (AUTHOR)

Subjects: *Blue economy; Operational definitions; Sales promotion

• Source: Environment, Development & Sustainability. Apr2024, Vol. 26 Issue 4, p9397-9420. 24p.

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Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers' evaluation.

• Authors : Gong, Siyu (AUTHOR); Wang, Li (AUTHOR)

Subjects: CONSUMERS' reviews; GREEN behavior; PRODUCT advertising

• Source: Current Psychology. Nov2023, Vol. 42 Issue 33, p29035-29047. 13p.

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Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.

• Authors : Lin, Arjen van; Aydinli, Aylin; Bertini, Marco

Subjects: PRICING; FOOD waste; SALES promotionALBERT Heijn BV

• Source: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p663-682, 20p

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