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Sports marketing's new horizons.

• Authors : MAYNE, NIC¹; FORER, MAX¹

Subjects: *SPORTS marketing; *SPORTS sponsorship; *BANKING industryNATIONAL Collegiate Athletic Association

• Source: ABA Banking Journal. Jan/Feb2023, Vol. 115 Issue 1, p16-17. 2p.

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Is This Awkward?

• Authors : Bhasin, Kim

Subjects: *SPORTS marketing; *CRYPTOCURRENCIES; *INVESTMENTSUNITED States. Federal Reserve Board

• Source: Bloomberg Businessweek. 8/8/2022, Issue 4751, p10-12. 3p. 8 Color Photographs.

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Where Tiger Woods May Go Next After Ending His $500 Million Nike Partnership.

• Authors : Knight, Brett (AUTHOR)

Subjects: *SPORTS marketing; CLOTHING & dressWOODS, Tiger, 1975-

• Source: Forbes.com. 1/8/2024, pN.PAG-N.PAG. 1p.

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Convenience Retailers Score With Sports Marketing Initiatives.

Subjects: *SPORTS marketing; *BUSINESS incubators; *RETAIL industry

• Source: Convenience Store News. Mar2024, Vol. 60 Issue 3, p12-12. 1/4p.

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Going Bananas.

• Authors : MUELLER, PAUL (AUTHOR)

Subjects: *SPORTS marketing; *SOCIAL media in marketing; *SPORTS sponsorshipSAVANNAH (Ga.)

• Source: Fast Company. Spring2023, Issue 256, p28-32. 5p. 4 Color Photographs.

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Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.

• Authors : Burton, Nicholas¹

Subjects: *SPORTS marketing; *CONSUMER attitudes; SOCIAL mediaNATIONAL Hockey League NATIONAL Hockey League NATIONAL Hockey League 138084298TWITTER (Web resource)

• Source: Sport Marketing Quarterly. 2024, Vol. 33 Issue 1, p32-46. 15p.

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How to Develop Experiential Experiences in Sports Marketing Classes.

• Authors : Blair, James¹; Matos, Geraldo²; Bennett, Delancy³

Subjects: *BUSINESS development; *SPORTS marketing; *SPORTS business

• Source: Society for Marketing Advances Proceedings. Nov2022, p144-145. 2p.

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UFC punches into African sports market.

• Authors : McBain, Will

Subjects: *SPORTS marketing

• Source: African Business. Oct2020, Issue 477, p30-31. 2p.

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A new player emerges in the Russian sporting goods market.

• Authors : Vorotnikov, Vlad

Subjects: *SPORTS marketing; *RETAIL stores; SPORTING goods

• Source: Sporting Goods Intelligence Europe. 2/23/2024, Vol. 35 Issue 9/10, p19-19. 1p.

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Refurbed expands into the second-hand sporting goods market.

• Authors : Greiner, Wolfgang

Subjects: *SPORTS marketing; *CONSUMER behavior; *USED car industry

• Source: Sporting Goods Intelligence Europe. 2/23/2024, Vol. 35 Issue 9/10, p12-12. 1p.

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