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UFC punches into African sports market.

• Authors : McBain, Will

Subjects: *SPORTS marketing

• Source: African Business. Oct2020, Issue 477, p30-31. 2p.

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How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding: Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world.

• Authors : Springer, Jon (AUTHOR)

Subjects: *SPORTS marketing; *SPORTS sponsorship; *BRANDING (Marketing)MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p28-28. 1p.

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BEHIND EVERY GREAT SPORTS FAN...

• Authors : BROADDUS, BECCA

Subjects: *MARKETING strategy; *SPORTS marketing; *CUSTOMER orientation

• Source: Baylor Business Review. Fall2018, p16-17. 2p.

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Bucks Owner Lasry Says NBA Title Sparks New Sponsor Interest.

• Authors : Bhasin, Kim

Subjects: *SPORTS marketing; *HEDGE fundsNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Bloomberg.com. 7/27/2021, p1-1. 1p.

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Unitranche wins out over syndicated for Infront.

• Authors : Sanderson, Owen (AUTHOR)

Subjects: *SPORTS marketing; *SYNDICATED loans

• Source: Global Capital. 6/21/2021, pN.PAG-N.PAG. 1p.

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​Former athlete Fontana is Northwave's new MTB sport marketing manager.

Subjects: *SPORTS marketing; MANAGERS of sports teams; MOUNTAIN biking

• Source: Outdoor Industry Compass. 3/11/2022, Vol. 15 Issue 4, p1-1. 1p.

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H&M sets its sights on the sports market.

• Authors : Klingelhöfer, Claudia

Subjects: *SPORTS marketingH & M Hennes & Mauritz AB

• Source: Sporting Goods Intelligence Europe. 3/30/2022, Vol. 33 Issue 13/14, p1-1. 1p.

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THE CENTER OF ATTENTION.

• Authors : Tyrangiel, Josh; Bacon, Perry

Subjects: *SPORTS marketing; *INTERNATIONAL economic relations; BASKETBALL playersCHINA; UNITED StatesHOUSTON Rockets (Basketball team)...

• Source: TIME Magazine. 2/10/2003, Vol. 161 Issue 6, p68. 4p. 5 Color Photographs, 1 Chart.

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Developing and Validating a Venue Stimuli-Local Image Fit Scale.

• Authors : Yongjin Hwang¹; Ballouli, Khalid²

Subjects: *SPORTS marketing; *SPORTS business; SPORTS spectators

• Source: Sport Marketing Quarterly. 2021, Vol. 30 Issue 4, p289-304. 16p.

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Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective.

• Authors : Kennedy, Heather¹; Kunkel, Thilo²; Funk, Daniel C.³

Subjects: *SPORTS marketing; *DATA analysis; SOCIAL media

• Source: Sport Marketing Quarterly. 2021, Vol. 30 Issue 4, p265-277. 13p.

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