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Know Your Why: If we spend all our time talking about product features and not about why our prospects are thinking of buying, we will likely lose them.

• Authors : McNeely, Juli¹

Subjects: NATIONAL Association of Insurance & Financial AdvisorsSTART With Why (Book)SINEK, Simon, 1973-

• Source: Advisor Today. Jan/Feb2017, Vol. 112 Issue 1, p43-44. 2p.

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Start with How: Inhabiting our Public Roles for Effective Leadership.

• Authors : RANKINE, PATRICE

Subjects: *CONTRACTS; *INTERPERSONAL conflict; *PRACTICAL politicsUNITED StatesSTART With Why (Book)...

• Source: Diverse: Issues in Higher Education. 10/31/2019, Vol. 36 Issue 19, p32-32. 1p.

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WHY ASK WHY.

• Authors : KAITZ, JIM

Subjects: *ORGANIZATIONAL performanceSTART With Why (Book)SINEK, Simon, 1973-

• Source: AFP Exchange. Jul/Aug2016, Vol. 36 Issue 6, p4-4. 1p.

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7 books you can’t overlook.

Subjects: FREAKONOMICS (Book); START With Why (Book); DIP, The (Book)

• Source: Executive Leadership. Apr2017, Vol. 32 Issue 4, p6-6. 1/6p.

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The best blogs from IowaBiz.com.

• Authors : Carothers-Koy, Anne; HEGSTED, CHRISTI; BEYER, DANNY

Subjects: START With Why (Book); NETWORKING & Introverts (Book)

• Source: Des Moines Business Record. 10/10/2014, Vol. 32 Issue 41, p35-35. 1/2p.

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Simon says.

• Authors : BORTH, KELLY

Subjects: *LEADERSHIP; NONFICTIONSTART With Why (Book)SINEK, Simon, 1973-

• Source: Smart Business Columbus. May2014, Vol. 22 Issue 8, p8-8. 1p.

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Sam Sloma: Two must-reads for financial planners.

• Authors : Sloma, Sam

Subjects: *BUSINESS planningNEW Retirementality, The (Book); START With Why (Book)ANTHONY, Mitch; SINEK, Simon, 1973-

• Source: Money Marketing (Online Edition). 10/16/2018, p5-5. 1p.

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Why safety stuff matters.

• Authors : Leemann, James E.

Subjects: *INDUSTRIAL safetyAPPLE Computer Inc.START With Why (Book)...

• Source: Industrial Safety & Hygiene News. Mar2011, Vol. 45 Issue 3, p16-18. 2p.

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Fly Me Anywhere, I Just Need to Work.

• Authors : JOE SHARKEY

Subjects: SINEK, Simon, 1973-; AIR travel; START With Why (Book)

• Source: New York Times. 3/3/2009, Vol. 158 Issue 54603, p7. 0p.

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Customer Centricity.

• Authors : AUMAN, MEGAN

Subjects: *JEWELRY sales & prices; *ART sales & prices; *ART metalworkersSTART With Why (Book)SINEK, Simon, 1973-

• Source: Metalsmith. 2013, Vol. 33 Issue 3, p59-59. 1p.

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