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Academic Journal

The Polarity of Online Reviews: Prevalence, Drivers and Implications.

Subjects: CONSUMERS' reviews; USER-generated content; CONSUMER behavior

  • Source: Journal of Marketing Research (JMR); Oct2020, Vol. 57 Issue 5, p853-877, 25p, 1 Diagram, 12 Charts, 6 Graphs

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  • 1-8 of  8 results for ""Schoenmueller, Verena""