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Periodical

Agency Network of the Year TBWA: How TBWA posted its best year ever by moving beyond advertising.

Subjects: *ADVERTISING; *CHIEF marketing officers

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p28-28. 1p.

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Periodical

No.7 FCB: FCB's commitment to creativity pays off with double-digit revenue growth.

Subjects: *BUSINESS revenue; *ORGANIC farmers; *CHIEF strategy officers

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p16-16. 1p.

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Periodical

Behind the Super Bowl electric vehicle ad blitz: Why auto brands used the game to push EVs to the masses, from GM and BMW to startup Polestar.

Subjects: *ELECTRIC vehicles; *BRAND name products; *ELECTRIC vehicle industryBAYERISCHE Motoren Werke AG ; KIA Motors Corp. ; GENERAL Motors Co.

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p17-17. 1p.

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Coke to skip Super Bowl again—and won't run Olympics campaign: The decision to bypass big marketing for Beijing Games comes as sponsors face scrutiny amid human rights issues in China.

Subjects: *OLYMPIC Games; *HUMAN rights; *COST-of-living adjustmentsCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; NBC Television Network

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p6-6. 1p.

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Periodical

BMW back in Super Bowl after seven-year hiatus: In 2015 it plugged its electric vehicles with Katie Couric and Bryant Gumbel.

Subjects: *ELECTRIC vehiclesGENERAL Motors Co.COURIC, Katie, 1957-

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p6-6. 1p.

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Periodical

Alcohol-infused Fresca to debut as beverage lines keep blurring: Coca-Cola Co. and Constellation Brands strike deal for Fresca Mixed ready-to-drink cocktails.

Subjects: *BEVERAGE packaging; *COCKTAILS; *BRAND name productsCONSTELLATION Brands Inc. CONSTELLATION Brands Inc. CONSTELLATION Brands Inc. 059651117 ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

  • Source: Advertising Age. 1/10/2022, Vol. 93 Issue 1, p7-7. 1p.

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Periodical

Publicis wins McDonald's U.S. media from Omnicom: Companies have dueled for the fast feeder's business for years.

Subjects: *BUSINESS enterprises; *CHAIN restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; PUBLICIS Groupe SA

  • Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p4-4. 1p.

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Periodical

Marketers of the Year 2021: No. 1 NFL.

Subjects: *PROFESSIONAL sports; *COMING out (Sexual orientation); *ATHLETIC leaguesNATIONAL Football League ; ACTIVISION Publishing Inc.

  • Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p7-7. 1p.

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AB InBev starts global media agency review: Incumbents Dentsu, Publicis and WPP battle for the account as the world's 11th-largest ad spender overhauls its media and marketing approach.

Subjects: *INCUMBENCY (Public officers); *BREWERS; *MEDIA buying servicesPUBLICIS Groupe SA ; ANHEUSER-Busch InBev SA/NV

  • Source: Advertising Age. 10/4/2021, Vol. 92 Issue 14, p1-1. 1p.

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Zero-carb 'Bud Light Next' to debut next year: The nation's largest beer brand chases the next generation of beer drinkers with a line extension that is poised for major marketing support.

Subjects: *BEER; *BUDS

  • Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p23-23. 1p.

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  • 1-10 of  2,101 results for ""Schultz, E.J.""