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Periodical

How Netflix can build its ad business: The fastest path to revenue is to partner with ad tech firms for targeting and measurement, say experts.

Subjects: *HIGH technology industries; *ADVERTISING; *ADVERTISING agenciesNETFLIX Inc. NETFLIX Inc. NETFLIX Inc. NFLX

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p1-1. 1p.

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How brands can prioritize multicultural marketing in virtual worlds: Some Web3 projects are leading with diversity to include everyone in the evolution of the internet.

Subjects: *VIRTUAL reality; *INTERNET; *WEB 2.0

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p1-1. 1p.

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Walmart's programmatic platform will offer new video ads and second-price auction: Retail giant upgrades its internet ad products in move to introduce more automation and attract more advertisers.

Subjects: *AUCTIONS; *INTERNET advertising; *ADVERTISERSWALMART Inc.

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p5-5. 1p.

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Why Google's ad test to replace cookies may face hurdles: Search giant opens testing in Privacy Sandbox for its new platform that targets ads based on broad interests.

Subjects: *COOKIES (Computer science); *COOKIES; *PRIVACYGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p5-5. 1p.

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How NFT worlds battle brands for future of Web3: Fluf World's idealistic co-founders say major companies can join, they just need an NFT like everyone else.

Subjects: *BRAND name products; *CRYPTOCURRENCIES; *PRICE regulation

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p20-20. 1p.

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Why safety is key in the emerging metaverse: Virtual reality opens a new dimension to harassment and sexual content that marketers will have to navigate.

Subjects: *SEXUAL harassment; *VIRTUAL reality; *INTERNET gambling

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p1-1. 1p.

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Periodical

Data & Insights Agency of the Year Digitas: Shop showed brands how data could build strong sales during the pandemic.

Subjects: *PANDEMICS; *BRAND name products; *CHIEF data officers

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p31-31. 1p.

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Periodical

No. 5 VaynerMedia: VaynerMedia grows up, taking brands from TikTok to the Super Bowl.

Subjects: *BRAND name products; *MUSIC videosANHEUSER-Busch InBev SA/NV

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p14-14. 1p.

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Tensions rise in ad tech as Russia-Ukraine war intensifies: Major internet and ad tech companies struggle with how much to cut off aggressor country, and its people, online.

Subjects: *INTERNET advertising; *INTERNET; *ADVERTISINGUKRAINE; RUSSIAGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

  • Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p1-1. 1p.

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Metaverse and NFT hype lures marketers back to SXSW: Attendees from advertising, tech and media said they are ready to return to the Austin festival after COVID hiatus.

Subjects: *COVID-19; *CRYPTOCURRENCIES; *BOYCOTTSAUSTIN (Tex.)PARTON, Dolly, 1946-

  • Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p1-1. 1p.

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  • 1-10 of  1,141 results for ""Sloane, Garett""