Menu

Main Library

9 a.m. - 8 p.m.

Phone: (843) 805-6930

West Ashley Library

9 a.m. – 7 p.m.

Phone: (843) 766-6635

Folly Beach Library

Closed for renovations

Phone: (843) 588-2001

John L. Dart Library

9 a.m. – 7 p.m.

Phone: (843) 722-7550

St. Paul's/Hollywood Library

9 a.m. - 8 p.m.

Phone: (843) 889-3300

Mt. Pleasant Library

9 a.m. – 8 p.m.

Phone: (843) 849-6161

Dorchester Road Library

9 a.m. - 8 p.m.

Phone: (843) 552-6466

Edgar Allan Poe/Sullivan's Island Library

9 a.m. - 6 p.m.

Phone: (843) 883-3914

John's Island Library

9 a.m. – 8 p.m.

Phone: (843) 559-1945

McClellanville Library

Closed for renovations

Phone: (843) 887-3699

Edisto Library

9 a.m. - 6 p.m.

Phone: (843) 869-2355

Wando Mount Pleasant Library

9 a.m. - 8 p.m.

Phone: (843) 805-6888

Otranto Road Library

9 a.m. - 8 p.m.

Phone: (843) 572-4094

Hurd/St. Andrews Library

9 a.m. - 8 p.m.

Phone: (843) 766-2546

Baxter-Patrick James Island

9 p.m. - 8 p.m.

Phone: (843) 795-6679

Bees Ferry West Ashley Library

9 a.m. - 8 p.m.

Phone: (843) 805-6892

Village Library

9 a.m. - 6 p.m.

Phone: (843) 884-9741

Keith Summey North Charleston Library

9 a.m. – 8 p.m.

Phone: (843) 744-2489

Mobile Library

9 a.m. - 5 p.m.

Phone: (843) 805-6909

Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Relevance

Your Filters

Content Provider : Complementary Index Filter by : Keyword

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER research; CONSUMER panels

Source: Journal of Marketing; Apr87, Vol. 51 Issue 2, p121-133, 13p

Read Online Read More Add to Saved list

Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

Source: Journal of Marketing; Jan87, Vol. 51 Issue 1, p118-133, 15p

Read Online Read More Add to Saved list

Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; PRICING

Source: Journal of Marketing; Oct86, Vol. 50 Issue 4, p238-252, 15p

Read Online Read More Add to Saved list

Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; DEMOGRAPHIC surveys; ADVERTISING

Source: Journal of Marketing; Jul86, Vol. 50 Issue 3, p119-130, 12p

Read Online Read More Add to Saved list

Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

Source: Journal of Marketing; Apr86, Vol. 50 Issue 2, p100-115, 16p

Read Online Read More Add to Saved list

Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

Source: Journal of Marketing; Jan86, Vol. 50 Issue 1, p107-120, 14p

Read Online Read More Add to Saved list

Academic Journal

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking.

Authors : Söllner, Johanna; Dost, Florian

Subjects: AD blockers; INTERNET advertising; ADVERTISING

Source: Journal of Advertising; Jun/Jul2019, Vol. 48 Issue 3, p302-312, 11p, 1 Color Photograph, 5 Charts, 1 Graph

Read Online Read More Add to Saved list

Academic Journal

It's Time for TGA: Truly Good Advertising.

Authors : Dahlen, Micael

Subjects: ADVERTISING; TECHNOLOGICAL progress

Source: Journal of Current Issues & Research in Advertising (Routledge); 2021, Vol. 42 Issue 2, p123-131, 9p

Read More Add to Saved list

Academic Journal

The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials.

Authors : Blackford, Benjamin J.; Gentry, James; Harrison, Robert L.

Subjects: SUPER Bowl advertisements; VIOLENCE in advertising; WIT & humor in advertising

Source: Journal of Advertising; Winter2011, Vol. 40 Issue 4, p123-134, 12p, 6 Charts

Read Online Read More Add to Saved list

Academic Journal

Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?

Authors : Zanjani, Shabnam H. A.; Diamond, William D.; Chan, Kwong

Subjects: INTERNET advertising; ELECTRONIC journals; INTERNET advertising effectiveness

Source: Journal of Advertising; Winter2011, Vol. 40 Issue 4, p67-84, 18p, 1 Color Photograph, 28 Black and White Photographs, 5 Charts, 2 Graphs

Read Online Read More Add to Saved list