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Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units.

• Authors : Springer, Jon (AUTHOR)

• Source: Advertising Age. 6/27/2022, Vol. 93 Issue 10, p1-1. 1p.

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What AB InBev's pullback means for Super Bowl marketing: The brewer gives up category exclusivity, opening door to rivals.

• Authors : Schultz, E.J. (AUTHOR); Springer, Jon (AUTHOR)

Subjects: *SUPERMARKETS; *SPORTS sponsorship; *BREWERSANHEUSER-Busch InBev SA/NV ; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 6/20/2022, Vol. 93 Issue 9, p1-1. 1p.

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Inside PepsiCo's new innovation approach: The food and beverage giant reveals the data science it uses to get products to market sooner—including Reddit chatter.

• Authors : Springer, Jon (AUTHOR)

Subjects: *FOOD technologists; *FOOD prices; *DATA sciencePEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 6/20/2022, Vol. 93 Issue 9, p1-1. 1p.

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How AB InBev infused core business with creativity: The beer giant's global chief marketing officer says approaching consumers as people, not statistics, is a 'gigantic shift in mindset'.

• Authors : Springer, Jon (AUTHOR)

Subjects: *CHIEF marketing officers; *EXPORT marketing; *CREATIVE abilityANHEUSER-Busch InBev SA/NV

• Source: Advertising Age. 6/20/2022, Vol. 93 Issue 9, p12-12. 1p.

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How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding: Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world.

• Authors : Springer, Jon (AUTHOR)

Subjects: *SPORTS marketing; *SOCCER teams; *SPORTS sponsorshipMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p28-28. 1p.

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How PepsiCo is scaling its multicultural and equity efforts: Derek Lewis, PepsiCo's new multicultural and equity president, details his new duties and offers a broader perspective on corporate action.

• Authors : Springer, Jon (AUTHOR)

Subjects: *INTERNSHIP programs; *MULTICULTURAL education; *DIVERSITY in the workplacePEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPFLOYD, George, ca. 1973-2020

• Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p9-9. 1p.

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What's at stake for brands as they leave Russia: McDonald's will surrender $50 million in revenue every month its temporary pause lasts; beverage brands likely to take a bigger loss.

• Authors : Springer, Jon (AUTHOR)

Subjects: *PUBLIC relations firms; *BRAND name products; *BEVERAGE packagingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p1-1. 1p.

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Design & Branding Agency of the Year Jones Knowles Ritchie: In work for Burger King and M&M's, shop achieved 'maximum x-osity'.

• Authors : Springer, Jon (AUTHOR)

Subjects: *HAMBURGERS; *BRAND name products; *PRODUCTION schedulingBURGER King Corp.

• Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p32-32. 1p.

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Nando's lampoons anti-vaxxers in new campaign: Ads liken shot anxiety to app aversion.

• Authors : Springer, Jon (AUTHOR)

Subjects: *ANTI-vaccination movement; *AVERSION; *CONSUMER behavior

• Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p20-20. 1p.

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MLB lockout leaves brands stranded—'it's embarrassing': Marketers could swing for alternatives as the league begins losing out on an estimated $1 billion in annual ad revenue.

• Authors : Springer, Jon (AUTHOR)

Subjects: *SPORTS sponsorship; *BRAND name products; *COLLECTIVE labor agreements

• Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p16-16. 1p.

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