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Academic Journal

Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing.

Authors : Sprott, David E.; Miyazaki, Anthony D.

Subjects: MARKETING; RESEARCH; POLICY sciences

Source: Journal of Public Policy & Marketing; Spring2002, Vol. 21 Issue 1, p105-138, 34p, 1 Diagram, 1 Graph

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Academic Journal

Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries.

Authors : Miyazaki, Anthony D.; Brumbaugh, Anne M.; Sprott, David E.

Subjects: LOTTERIES; DECISION making; GAMBLING

Source: Journal of Public Policy & Marketing; Fall2001, Vol. 20 Issue 2, p254-267, 14p

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Academic Journal

A Longitudinal Analysis of Income-Based Tax Regressivity of State-Sponsored Lotteries.

Authors : Miyazaki, Anthony D.; Hansen, Ann; Sprott, David E.

Subjects: LOTTERIES; CONSUMERS; TAXATION

Source: Journal of Public Policy & Marketing; Fall98, Vol. 17 Issue 2, p161-172, 12p, 1 Graph

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Academic Journal

Customer Engagement in International Markets.

Authors : Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling

Subjects: EXPORT marketing; INTERNATIONAL markets; CUSTOMER relations

Source: Journal of International Marketing; Mar2023, Vol. 31 Issue 1, p1-31, 31p, 2 Diagrams, 4 Charts

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Academic Journal

The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section.

Authors : Sprott, David E.

Subjects: MARKETING; INDUSTRIAL publicity

Source: Journal of Public Policy & Marketing; Spring2008, Vol. 27 Issue 1, p4-6, 3p

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Academic Journal

Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade.

Authors : Kim, Junha; Malkoc, Selin A; Goodman, Joseph K

Subjects: PRICING; CONSUMER behavior; DECISION making

Source: Journal of Consumer Research; Apr2022, Vol. 48 Issue 6, p1096-1112, 17p, 2 Charts, 3 Graphs

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Academic Journal

Exploring the Role of Gamification in the Online Shopping Experience in Retail Stores: An Exploratory Study.

Authors : Lopes, João M.; Gomes, Sofia; Lopes, Pedro

Subjects: ONLINE shopping; RETAIL stores; ELECTRONIC commerce

Source: Social Sciences (2076-0760); Apr2023, Vol. 12 Issue 4, p235, 15p

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Academic Journal

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing.

Authors : Skiba, Jenifer; Petty, Ross D.; Carlson, Les

Subjects: DECEPTION; PERSONAL names; WOUNDS & injuries

Source: Journal of Consumer Affairs; Dec2019, Vol. 53 Issue 4, p1573-1601, 29p, 2 Diagrams, 5 Charts, 1 Graph

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Academic Journal

Communities as Nested Servicescapes.

Authors : Sheng, Xiaojing; Simpson, Penny M.; Siguaw, Judy A.

Subjects: COMMUNITIES; SERVICESCAPES (Marketing); MARKETING

Source: Journal of Service Research; May2017, Vol. 20 Issue 2, p171-187, 17p

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Academic Journal

Assessing the Societal Impact of Research: The Relational Engagement Approach.

Authors : Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.

Subjects: SOCIAL impact assessment; MARKETING; STAKEHOLDERS

Source: Journal of Public Policy & Marketing; Spring2017, Vol. 36 Issue 1, p1-14, 14p, 2 Charts

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