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  • 1-4 of  4 results for ""Stern, Barbara B.""

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Academic Journal

Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses.

Subjects: FEMINIST literary criticism; ADVERTISING; CONSUMER attitudes

  • Source: Journal of Consumer Research; Mar93, Vol. 19 Issue 4, p556-566, 11p, 1 Diagram

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Academic Journal

Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption.

Subjects: CONSUMERS; TELEVISION programs; COMMERCIAL products

  • Source: Consumption, Markets & Culture; Dec2004, Vol. 7 Issue 4, p371-394, 24p, 1 Black and White Photograph, 1 Chart

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Academic Journal

Gender Schema and Fashion Consciousness.

Subjects: GENDER identity; SCHEMAS (Psychology); COGNITION

  • Source: Psychology & Marketing; Summer89, Vol. 6 Issue 2, p129-145, 17p, 6 Charts

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Academic Journal

Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables.

Subjects: MARKETING; SELF-service (Economics); SERVICE industries

  • Source: Service Industries Journal; Jul93, Vol. 13 Issue 3, p74-96, 23p

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  • 1-4 of  4 results for ""Stern, Barbara B.""