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Representações de Gênero na Publicidade Televisiva Infantil: As perceções e a literacia para a publicidade das crianças.

• Authors : Dias, Patrícia¹ ; Tavares, Raquel¹

Subjects: TELEVISION advertising; CONSUMPTION (Economics); GENDER stereotypesPORTUGAL

• Source: Comunicação, Mídia e Consumo. set-dez2021, Vol. 18 Issue 53, p510-529. 24p.

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Gender Differences in the Use of Personal Pronouns in Television Advertisements.

• Authors : Maharani Laoli, Citra Indah

Subjects: TELEVISION advertising; PRONOUNS (Grammar); DATA modeling

• Source: KnE Social Sciences; 3/11/2021, p175-188, 14p

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REKLAMLARDA DIŞ SESİN CİNSİYETİ: TELEVİZYON REKLAMLARI ÜZERİNDEN BİR ANALİZ.

• Authors : DEMİRCİ, Kenan

Subjects: GENDER; TELEVISION advertising; SOCIAL acceptanceTURKEY

• Source: Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi; Mar2021, Vol. 9 Issue 1, p100-126, 27p

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Between-subject correlation of heart rate variability predicts movie preferences.

• Authors : So, Tsz Yan; Li, Man Yi Erica; Lau, Hakwan

Subjects: HEART beat; TELEVISION advertising; GENDER

• Source: PLoS ONE; 2/24/2021, Vol. 16 Issue 2, p1-16, 16p

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Representações de género na publicidade durante a primeira vaga da pandemia de COVID-19 em Portugal.

• Authors : Ferreira, Ivone¹ ; Lobo, Paula² ; Pio, Melissa³

Subjects: ADVERTISING; WOMEN on television; TELEVISION advertisingPORTUGAL

• Source: Comunicação Pública. 2021, Vol. 16 Issue 30, p1-19. 19p.

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Gender Differences in Reactions to TV Political Advertising: An Empirical Study of the 2015 Presidential Election in Poland.

• Authors : OLSZANECKA-MARMOLA, AGATA; MARMOLA, MACIEJ

Subjects: POLITICAL advertising; PRESIDENTIAL candidates; TELEVISION advertisingPOLAND

• Source: Annales UMCS, Sectio K (Politologia); 2020, Vol. 27 Issue 2, p109-125, 17p

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Gender stereotypes of women in television advertising in Ukraine.

• Authors : Kitsa, Mariana; Mudra, Iryna

Subjects: GENDER stereotypes; TELEVISION advertising; TELEVISION networks

• Source: Feminist Media Studies; May2020, Vol. 20 Issue 3, p381-397, 17p, 2 Graphs

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Anna University Reports Findings in Psychology (Gender representations and portrayal of adults in children's television advertising: content analysis of prime cartoon channels in India).

Subjects: TELEVISION advertising; CHILDREN'S television programs; GENDER stereotypes

• Source: Psychology & Psychiatry Journal; 10/13/2023, p53-53, 1p

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A study to understand the influence of gender stereotyped portrayal of family by media on children.

• Authors : Matiyani, Hunny; Sen, Shreyashi

Subjects: GENDER stereotypes; TELEVISION advertising; TELEVISION commercials

• Source: IAHRW International Journal of Social Sciences Review; 2019, Vol. 7 Issue 5-III, p1730-1734, 5p

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HOW ARE CHILDREN'S ATTITUDES TOWARD ADS AND BRANDS AFFECTED BY GENDER-RELATED CONTENT IN ADVERTISING?

• Authors : Bakir, Aysen; Palan, Kay M.

Subjects: TELEVISION advertising & children; ADVERTISING & children; ADVERTISING

• Source: Journal of Advertising; Spring2010, Vol. 39 Issue 1, p35-48, 14p, 9 Black and White Photographs, 1 Diagram, 4 Charts

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