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Periodical

TV usage rebounds to 'normal' levels.

Subjects: *TELEVISION viewers; *TELEVISION broadcasting; *MASS media audiencesUNITED States

  • Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p3-46. 2p. 1 Graph.

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Periodical

Programmed response.

Subjects: *PRIME time television programs; *EXECUTIVES; *TELEVISION networksIGER, Robert, 1951-; SAGANSKY, Jeff; SIMON, Perry

  • Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, special section pS-1-S-5. 4p. 3 Color Photographs.

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Periodical

Vacationers turning to TV.

Subjects: *TELEVISION viewers; *VACATIONS; *ADVERTISING agencies

  • Source: Advertising Age. 9/10/1990, Vol. 61 Issue 37, p81. 1/4p.

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Periodical

Nets try 'stunts' to grab viewers.

Subjects: *TELEVISION programs; *TELEVISION broadcasting; *TELEVISION stationsUNITED States

  • Source: Advertising Age. 9/10/1990, Vol. 61 Issue 37, p88. 1/2p. 1 Black and White Photograph.

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