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Periodical

U.S. Senate campaign ad spending surges past half a billion dollars: Ad Age Campaign Ad Scorecard analysis finds that just five battleground states account for nearly $400 million of the total.

Subjects: *CAMPAIGN funds; *SWING states (United States politics); *DEMOCRATS (United States)UNITED States. Congress. Senate ; DEMOCRATIC Party (U.S.)

  • Source: Advertising Age. 5/16/2022, Vol. 93 Issue 8, p4-4. 1p.

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How Netflix can build its ad business: The fastest path to revenue is to partner with ad tech firms for targeting and measurement, say experts.

Subjects: *HIGH technology industries; *ADVERTISING; *ADVERTISING agenciesNETFLIX Inc. NETFLIX Inc. NETFLIX Inc. NFLX

  • Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p1-1. 1p.

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Pennsylvania U.S. Senate and gubernatorial campaign ad spending hits $85 million in just three months: Ad Age Campaign Ad Scorecard analysis finds that the swing state is already delivering a massive windfall to media owners and operators.

Subjects: *CAMPAIGN funds; *SWING states (United States politics); *TELEVISION advertisingPENNSYLVANIAUNITED States. Congress. Senate

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p6-6. 1p.

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Periodical

Droga5 NY Co-Chief Creative Officer Felix Richter to depart for Mother London: As the ad industry's game of musical chairs continues, Droga5's Exec Creative Director Scott Bell steps up to the post alongside Tim Gordon.

Subjects: *CREATIVE directors (Mass media industry); *GAMES industry; *MOTHERSNEW York (N.Y.); LONDON (England)

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p3-3. 1p.

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Why Super Bowl 2022 ads starred so many A-list celebs: The Big Game almost felt like Hollywood's biggest night with its slew of high-profile talent.

Subjects: *CELEBRITIES; *ADVERTISING; *GAMESBAYERISCHE Motoren Werke AGSCHWARZENEGGER, Arnold, 1947-

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p20-20. 1p.

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4 Super Bowl ad tricks that continue to work: From animals to babies, Big Game advertisers still lean on tried-and-true formulas.

Subjects: *ANIMAL young; *ADVERTISERS; *TELEVISION advertisingELBA, Idris, 1972-; RUDD, Paul, 1969-; ROGEN, Seth, 1982-

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p18-18. 1p.

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The best and worst Super Bowl 2022 commercials: Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game.

Subjects: *SCIENCE museums; *TELEVISION advertising; *ANIMAL tracksPLANET Fitness Inc. ; BAYERISCHE Motoren Werke AG ; KIA Motors Corp.DAVID, Larry, 1947-

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p10-10. 1p.

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Why the 2022 Super Bowl makes sense for travel brands: Expedia and Booking.com are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemic.

Subjects: *MARKET share; *BRAND name products; *PANDEMICSEXPEDIA Group Inc. 092180517 EXPEDIA Group Inc. EXPEDIA Group Inc. 092180517 092180517 EXPEDIA Group Inc. 092180517 EXPE

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p1-1. 1p.

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Booming freelance economy fuels ad battle among job search brands: Fiverr, Upwork and CareerBuilder are flooding social media and TV with new advertising.

Subjects: *JOB hunting; *TELEVISION advertising; *SELF-employment

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p1-1. 1p.

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Periodical

Michael Fanuele joins ZenBusiness: Former General Mills exec will lead marketing for startup.

Subjects: *NEW business enterprises; *TELEVISION advertising; *TELEVISION commercialsGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS

  • Source: Advertising Age. 1/10/2022, Vol. 93 Issue 1, p6-6. 1p.

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  • 1-10 of  31,262 results for ""TELEVISION advertising""