Search Results

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.

• Authors : Bell, J. Jason; Pescher, Christian; Tellis, Gerard J.

Subjects: CROWDSOURCING; ARTIFICIAL intelligence; NATURAL language processing

• Source: Marketing Science; Jan/Feb2024, Vol. 43 Issue 1, p54-72, 19p

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Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects.

• Authors : Wei, Yanhao "Max"; Hong, Jihoon; Tellis, Gerard J.

Subjects: CROWD funding; FUNDRAISING; MACHINE learning

• Source: Journal of Marketing; Mar2022, Vol. 86 Issue 2, p87-104, 18p, 1 Diagram, 10 Charts, 2 Graphs

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Silicon envy: How global innovation clusters hurt or stimulate each other across developed and emerging markets.

• Authors : Harmancioglu, Nukhet; Tellis, Gerard J.

• Source: Journal of International Business Studies. 2018, Vol. 49, Issue 7, pages. 17

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Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement.

• Authors : Chandrasekaran, Deepa; Tellis, Gerard J.; James, Gareth M.

Subjects: TECHNOLOGICAL innovations; CHANGE; PSYCHOLOGICAL disengagement

• Source: Journal of Marketing; Jan2022, Vol. 86 Issue 1, p149-166, 18p, 5 Charts, 12 Graphs

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Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control.

• Authors : Tirunillai, Seshadri; Tellis, Gerard J.

• Source: Marketing Science. 2017, Vol. 36, Issue 6, pages. 17

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Interesting and impactful research: on phenomena, theory, and writing.

• Authors : Tellis, Gerard J.

• Source: Journal of the Academy of Marketing Science. 2017, Vol. 45, Issue 1, pages. 6

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Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns.

• Authors : Tellis, Gerard J.; Sood, Ashish; Nair, Sajeev

Subjects: STAY-at-home orders; COVID-19 pandemic; CUSTOMER satisfaction

• Source: Journal of Public Policy & Marketing; Apr2023, Vol. 42 Issue 2, p133-151, 19p, 4 Charts, 6 Graphs, 1 Map

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Skimming or penetration? Strategic dynamic pricing for new products.

• Authors : Spann, Martin; Fisher, Marc; Tellis, Gerard J.

• Source: Marketing Science. 2015, Vol. 34, Issue 2, pages. 15

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Spinoffs versus buyouts: Profitability of alternate routes for commercializing innovations.

• Authors : Rubera, Gaia; Tellis, Gerard J.

• Source: Strategic Management Journal. 2014, Vol. 35, Issue 13, pages. 10

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What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence.

• Authors : Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri

Subjects: VIRAL marketing; SOCIAL media; STREAMING video & television

• Source: Journal of Marketing; Jul2019, Vol. 83 Issue 4, p1-20, 20p, 1 Diagram, 7 Charts

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