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Academic Journal
Going on a journey: A review of the customer journey literature.
Authors :
Tueanrat, Yanika
1
(AUTHOR) ;
Papagiannidis, Savvas
1
(AUTHOR) ;
Alamanos, Eleftherios
1
(AUTHOR)
Subjects:
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CONSUMERS' reviews
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BUSINESS literature
;
CONTENT analysis
Source:
Journal of Business Research. Mar2021, Vol. 125, p336-353. 18p.
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