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Luxury Consumer Research: Challenges and Opportunities.

• Authors : Uggla, Henrik

Subjects: CONSUMER research; LUXURY; PRODUCT management

• Source: IUP Journal of Brand Management; Sep2023, Vol. 20 Issue 3, p41-45, 5p

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American Versus French Brand Identity Paradigms: A Comparative Study.

• Authors : Uggla, Henrik

Subjects: BRAND identification; BRANDING (Marketing); BRAND name products

• Source: IUP Journal of Brand Management; Jun2023, Vol. 20 Issue 2, p52-57, 6p

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Five Challenges for Digital Luxury Branding in Practice and Theory Development.

• Authors : Uggla, Henrik¹ ; Verick, Hira²

Subjects: *BRANDING (Marketing); *BRAND image; *BRAND name products

• Source: IUP Journal of Brand Management. Mar2023, Vol. 20 Issue 1, p28-31. 4p.

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Balancing Business Jargon with Research Results in Brand Portfolio Management.

• Authors : Uggla, Henrik

• Source: IUP Journal of Brand Management; Dec2022, Vol. 19 Issue 4, p33-38, 6p

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Strategic Brand Considerations and M&A: Ten Research Propositions.

• Authors : Uggla, Henrik¹

Subjects: *MERGERS & acquisitions; *BRANDING (Marketing); *PRODUCT management

• Source: IUP Journal of Brand Management. Mar2022, Vol. 19 Issue 1, p53-56. 4p.

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The corporate brand association base: a conceptual model for the creation of inclusive brand architecture.

• Authors : Uggla, Henrik

• Source: European Journal of Marketing. 2006, Vol. 40, Issue 9-10, pages. 785-7

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Brand Portfolio Express Strategy: Basic Strategies for Seamless and Holistic Brand Acquisition Management.

• Authors : Uggla, Henrik

Subjects: BRANDING (Marketing); PRODUCT management; LEGO toysASSA ABLOY AB

• Source: IUP Journal of Brand Management; Dec2021, Vol. 18 Issue 4, p58-62, 5p

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Brand Portfolio Mantra: Prioritized Brands.

• Authors : Uggla, Henrik¹

Subjects: *PORTFOLIO management (Investments); *BRANDING (Marketing); *BRAND name products

• Source: IUP Journal of Brand Management. Dec2020, Vol. 17 Issue 4, p64-67. 4p.

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Research Challenges for Brand Authenticity.

• Authors : Uggla, Henrik¹

Subjects: *COUNTRY of origin (Commerce); *BRANDING (Marketing); THEORY-practice relationship

• Source: IUP Journal of Brand Management. Mar2020, Vol. 17 Issue 1, p17-20. 4p.

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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account.

• Authors : Åsberg, Per; Uggla, Henrik

Subjects: MARKET orientation; VERNACULAR architecture; ARCHITECTURE

• Source: Journal of Brand Management; Sep2019, Vol. 26 Issue 5, p483-496, 14p

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