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Nintendo adopts dual strategy.

• Authors : Horton, Cleveland

Subjects: *ADVERTISING campaigns; *NINTENDO video games; *GAME Boy video game consolesNINTENDO of America Inc. NINTENDO of America Inc. NINTENDO of America Inc. 067695015 ; FOOTE Cone & Belding Communications Inc.

• Source: Advertising Age. 9/10/1990, Vol. 61 Issue 37, p40. 3/4p.

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Sega gets educated.

• Authors : Horton, Cleveland

Subjects: *TOURNAMENTS; *VIDEO games; *COLLEGE athletesUNITED StatesSEGA of America Inc.

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, p8-8. 1/8p.

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NEC gives boo-st to videogames.

• Authors : Fitzgerald, Kate

Subjects: *VIDEO games; *HALLOWEEN; *ADVERTISING campaignsNEC Technologies Inc. NEC Technologies Inc. NEC Technologies Inc. 965514086 ; TBWA Worldwide Inc. ; HAKUHODO Advertising America (Company)

• Source: Advertising Age. 10/1/1990, Vol. 61 Issue 41, p10-10. 1/7p.

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WORLD NEWS ROUNDUP.

Subjects: *ADVERTISING; *ADVERTISING agencies; *VIDEO gamesUNITED KingdomCOWAN Kemsley Taylor (Company) ; BSB Frankfurt (Company) ; APPLE Computer Inc.

• Source: Advertising Age. 10/1/1990, Vol. 61 Issue 41, p31-31. 1/9p.

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Nintendo has class.

• Authors : Kilburn, David

Subjects: *VIDEO games; *ELECTRONIC games; *GAMESNINTENDO Co. Ltd. ; DENTSU Inc.

• Source: Advertising Age. 10/29/1990, Vol. 61 Issue 45, p8-8. 1/8p.

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Nintendo cools off.

• Authors : Fitzgerald, Kate

Subjects: *VIDEO games; *SALES forecasting; *NINTENDO video gamesUNITED States

• Source: Advertising Age. 12/10/1990, Vol. 61 Issue 51, p20-20. 1/3p.

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Videogames see another hot year.

• Authors : Horton, Cleveland

Subjects: *VIDEO games; *ELECTRONIC games industry; *SALES forecastingUNITED StatesNINTENDO of America Inc. NINTENDO of America Inc. NINTENDO of America Inc. 067695015 ; SEGA of America Inc. ; ATARI Inc.

• Source: Advertising Age. 1/21/1991, Vol. 62 Issue 3, p55-55. 2/3p.

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Toads hop to it.

• Authors : Lawrence, Jennifer; Fitzgerald, Kate

Subjects: *BATTLETOADS (Game); *VIDEO games; *MARKETINGTRADEWEST Asset Solutions Inc. ; KRAFT Foods Global Inc.

• Source: Advertising Age. 8/19/1991, Vol. 62 Issue 34, p3-41. 2p. 1 Color Photograph.

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Nintendo fires up videogame attack.

• Authors : Horton, Cleveland; Fitzgerald, Kate

Subjects: *INSTITUTIONAL advertising; *VIDEO games; *ELECTRONIC gamesUNITED StatesNINTENDO of America Inc. NINTENDO of America Inc. NINTENDO of America Inc. 067695015

• Source: Advertising Age. 9/9/1991, Vol. 62 Issue 37, p1-45. 2p. 2 Color Photographs.

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Look out, Darth.

• Authors : Magiera, Marcy

Subjects: *NINTENDO video gamesUNITED StatesLUCASARTS Entertainment Co. LLC ; UNIVERSAL Pictures (Company)...

• Source: Advertising Age. 10/21/1991, Vol. 62 Issue 45, p58-58. 1/4p. 1 Black and White Photograph.

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