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ARE YOU GAME? Brands are discovering the loyal fanbase for esports-- but marketers need to play by the rules.

• Authors : Schultz, E.J.

• Source: Advertising Age. 2017, Vol. 88, Issue 7.

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CREATIVITY 50.

• Authors : JARDINE, ALEXANDRA

Subjects: *VIDEO gamesGREEN, Ryan

• Source: Advertising Age. 12/19/2016, Vol. 87 Issue 24, p0018-0018. 1p.

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40 UNDER 40.

• Authors : SLEFO, GEORGE

Subjects: *VIDEO games; *AWARDSKEIGHLEY, Geoff

• Source: Advertising Age. 3/21/2016, Vol. 87 Issue 6, p0010-0010. 1p.

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CREATIVITY 50.

• Authors : PETERSON, TIM

Subjects: *VIDEO games; *WEBSITES; *COMPUTER network resourcesTWITCH Interactive Inc.

• Source: Advertising Age. 12/21/2015, Vol. 86 Issue 24, p0013-0013. 1p.

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COLONEL’S NEW EDGE A NOD TO HIS PAST.

• Authors : Wohl, Jessica

Subjects: *CHAIN restaurants; *MARKETING strategy; *ADVERTISING agenciesKENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0004-0004. 1p.

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GAMING GOES MAINSTREAM AS STEREOTYPES DISAPPEAR; How to reach gamers--an affluent, young and fast-growing consumer segment.

• Authors : Rodriguez, Ashley

• Source: Advertising Age. 2015, Vol. 86, Issue 15.

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9 CREATIVES YOU SHOULD KNOW; Meet the minds behind some truly innovative ad work, such as 3-D-printed ice cubes, 'boring' video games, and big ideas that may be top Cannes contenders.

• Source: Advertising Age. 2015, Vol. 86, Issue 13.

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Media Mavens.

• Authors : PETERSON, TIM

Subjects: *STREAMING video & television; *VIDEO gamesTWITCH Interactive Inc. ; AMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZNSHEAR, Emmett

• Source: Advertising Age. 9/29/2014, Vol. 85 Issue 20, p0028-0028. 1p.

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NEED TO KNOW.

• Source: Advertising Age. 2014, Vol. 85, Issue 15.

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XBOX'S 'INVITATION'.

• Source: Advertising Age. 2013, Vol. 84, Issue 38.

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