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RAPPER'S DELIGHT; A streaming hip-hop battle show is a hit in China with viewers--and sponsors.

• Authors : Doland, Angela

• Source: Advertising Age. 2017, Vol. 88, Issue 17.

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NEWFRONTS:TIME TO SHED THE SEXY ANDSELL SAFETY.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *ADVERTISERS; *VIDEOSDEFY Media Inc.YOUTUBE (Web resource)

• Source: Advertising Age. 5/1/2017, Vol. 88 Issue 9, p008-008. 1p.

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THE MAN BEHIND YOUTUBE'S CRISIS.

• Source: Advertising Age. 2017, Vol. 88, Issue 7.

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BEHIND PEPSI'S MOVIEMAKING DREAMS; A viral video campaign starring the NBA's Kyrie Irving will become a major motion picture if PepsiCo and its Creators League have their way. What will it do for sales?

• Source: Advertising Age. 2017, Vol. 88, Issue 4.

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ARE SNAPCHAT ADS WORTH THE EFFORT?

• Authors : Sloane, Garett

Subjects: *VIDEOS; *ADVERTISING; *EYE trackingSNAPCHAT (Web resource)

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0003-0003. 1p.

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NEW AD AGE VIDEO SERIES: 'THE GREAT AUDIENCE MIGRATION'.

Subjects: *VIDEOSAD Age (Periodical)

• Source: Advertising Age. 12/5/2016, Vol. 87 Issue 23, p0007-0007. 1p.

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10 VR IDEAS CREATIVITY LOVED.

• Authors : Diaz, Ann-Christine

Subjects: *VIRTUAL reality; *COMPUTER simulation; *VIDEOSCHEJU Island (Korea)

• Source: Advertising Age. 10/31/2016, Vol. 87 Issue 21, p0020-0020. 1p.

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Trump trails Clinton in the polls and spending, but can Teflon Don win the ad battle? SIMON DUMENCO argues... YES HE CAN.

• Authors : Dumenco, Simon

• Source: Advertising Age. 2016, Vol. 87, Issue 17.

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ZIPLOC FINDS BEAUTY IN 'BEASTS'; SC Johnson brand gets lift from content effort via Pinterest, online video.

• Source: Advertising Age. 2015, Vol. 86, Issue 19.

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IN CHINA, PEOPLE ARE PLASTERING OVER BRANDS' ONLINE VIDEOS WITH FUNNY, SNARKY COMMENTS; Here's why brands from Braun to Durex actually want that to happen.

• Source: Advertising Age. 2015, Vol. 86, Issue 18.

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