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Periodical

Can Biometrics Predict a Viral Marketing Campaign?

Authors : JONES, JACOB L.H.; GILLESPIE, MATTHEW; LIBERT, KELSEY

Subjects: *VIRAL marketing; *CONSUMER behavior; *CONTENT marketing

Source: Harvard Business Review. Winter2022 Special issue, p127-129. 3p. 1 Color Photograph.

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Academic Journal

Long-Range Social Influence in Phone Communication Networks on Offline Adoption Decisions.

Authors : Leng, Yan; Dong, Xiaowen; Moro, Esteban

Subjects: NATIONAL Science Foundation (U.S.); TELECOMMUNICATION systems; SOCIAL influence

Source: Information Systems Research. Mar2024, Vol. 35 Issue 1, p318-338. 21p.

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Academic Journal

Towards an understanding of meme marketing: conceptualisation and empirical evidence.

Authors : Razzaq, Ali; Shao, Wei; Quach, Sara

Subjects: MARKETING; VIRAL marketing; SOCIAL values

Source: Journal of Marketing Management; Jun2023, Vol. 39 Issue 7/8, p670-701, 32p, 2 Diagrams, 8 Charts

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Periodical

HOW TO GO VIRAL: When Customers Sell for You.

Authors : Apy, Jennifer

Subjects: *VIRAL marketing; *CROWDSOURCING; CHILDREN'S museums

Source: Minority Business Entrepreneur. Spring/Summer2022, Vol. 39 Issue 2, p50-51. 2p.

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Periodical

Spotify Wrapped 2023 Comes Soon: Here's How It Became A Viral And Widely Copied Marketing Tactic.

Authors : Murray, Conor (AUTHOR)

Subjects: *VIRAL marketing; SUCCESSHULU LLC

Source: Forbes.com. 11/28/2023, pN.PAG-N.PAG. 1p.

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Periodical

Why Do Things Go VIRAL? The science and technology behind what catches on.

Authors : Carro, Mackenzie

Subjects: *VIRAL marketingYOUTUBE (Web resource)

Source: Scholastic Scope. Mar2022, Vol. 70 Issue 6, p10-11. 2p.

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Conference

NAVIGATING THE DIGITAL BUZZ: UNVEILING RESEARCH FRONTS AND EXPLORING FUTURE RESEARCH AVENUES IN VIRAL MARKETING RESEARCH.

Authors : Kaur, Divyaneet¹ ; Kushwah, Shiksha¹

Subjects: *VIRAL marketing; *MARKETING research

Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p623-626. 4p.

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Conference

PATHWAYS FOR VIRALITY: TRACING THE EVOLUTION AND SETTING THE FUTURE AGENDA FOR VIRAL MARKETING.

Authors : Dubey, Shashank Shaurya¹ ; Chaudhry, Harish¹

Subjects: *VIRAL marketing; *CUSTOMER relations

Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p32-35. 4p.

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Academic Journal

A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps.

Authors : Garcia-Davalos, Alexander (AUTHOR); Garcia-Duque, Jorge (AUTHOR)

Subjects: BRANDING (Marketing); VIRAL marketing; SOCIAL networks

Source: Journal of Promotion Management. 2023, Vol. 29 Issue 8, p1104-1137. 34p. 1 Diagram, 2 Charts, 12 Graphs.

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Periodical

How We Broke TikTok Records and Created a Playbook for Viral Marketing.

Authors : LAGORIO-CHAFKIN, CHRISTINE (AUTHOR)

Subjects: *VIRAL marketing; *BILLBOARDS

Source: Inc.. Sep2021, Vol. 43 Issue 3, p130-132. 3p. 1 Color Photograph.

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