Search Results

Understanding the value process: Value creation in a luxury service context.

• Authors : Holmqvist, Jonas; Visconti, Luca M.; Gronroos, Christian

• Source: Journal of Business Research. 2020, Vol. 120, pages. 114

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Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect.

• Authors : van Laer, Tom; Feiereisen, Stephanie; Visconti, Luca M.

• Source: Journal of Business Research. 2019, Vol. 96, pages. 135

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A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities.

• Authors : Nepomuceno, Marcelo Vinhal; Visconti, Luca M.; Cenesizoglu, Tolga

Subjects: VIRTUAL communities; SOCIAL impact; SOCIAL media

• Source: Journal of Marketing Management; Dec2020, Vol. 36 Issue 17/18, p1762-1804, 43p, 2 Diagrams, 3 Charts, 6 Graphs

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The extended transportation-imagery model: a meta-analysis of the antecedents and consequences of consumers' narrative transportation.

• Authors : Van Laer, Tom; Ruyter, Ko de; Visconti, Luca M.

• Source: Journal of Consumer Research. 2014, Vol. 40, Issue 5, pages. 21

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Need for narrative.

• Authors : van Laer, Tom; Visconti, Luca M.; Feiereisen, Stephanie

Subjects: CONSUMER behavior; CONSUMER research; CONSUMERS

• Source: Journal of Marketing Management; May2018, Vol. 34 Issue 5/6, p484-496, 13p, 1 Color Photograph, 1 Chart

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Street art, sweet art? Reclaiming the 'public' in public place.

• Authors : Visconti, Luca M.; Sherry, John F., Jr.; Borghini, Stefania

• Source: Journal of Consumer Research. 2010, Vol. 37, Issue 3, pages. 19

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VIRALIDADE INTERTEXTUAL E REPERTÓRIOS VERNACULARES: MEMES DA INTERNET COMO OBJETOS CONECTANDO DIFERENTES MUNDOS ON-LINE.

• Authors : CAROLINA ZANETTE, MARIA¹ ; BLIKSTEIN, IZIDORO² ; VISCONTI, LUCA M.^3,4

• Source: RAE: Revista de Administração de Empresas. mai/jun2019, Vol. 59 Issue 3, p157-169. 13p.

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Crossing wires: short-circuiting marketing theory.

• Authors : Coffin, Jack; Eichert, Christian A; Bettany, Shona

Subjects: MARKETING theory; CRITICAL theory

• Source: Marketing Theory; Jun2022, Vol. 22 Issue 2, p275-292, 18p

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Facemask: from pandemic to marketplace iconicity.

• Authors : Silchenko, Ksenia; Visconti, Luca M.

Subjects: MARKETPLACES; COVID-19 pandemic; PANDEMICS

• Source: Consumption, Markets & Culture; Jun2022, Vol. 25 Issue 3, p287-310, 24p

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A conversational approach to consumer vulnerability: performativity, representations, and storytelling.

• Authors : Visconti, Luca M.

Subjects: CONSUMER research; CONSUMER behavior; CONSUMERISM

• Source: Journal of Marketing Management; Mar2016, Vol. 32 Issue 3-4, p371-385, 15p

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