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Academic Journal

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program.

  • Source: Journal of the Academy of Marketing Science. 2021, Vol. 49, Issue 6, pages. 19

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Academic Journal

Survival of the Best Fitted.

  • Source: Ivey Business Journal Reprints. 2019, pages. 16

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Periodical

Competing with loyalty: How to design successful customer loyalty reward programs.

  • Source: Business Horizons. 2019.

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Academic Journal

Competitor orientation and the evolution of business markets.

  • Source: Marketing Science. 2014, Vol. 33, Issue 6, pages. 15

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Academic Journal

An empathy-helping perspective on consumers' responses to fund-raising appeals.

  • Source: Journal of Consumer Research. 2008, Vol. 35, Issue 3, pages. 13

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Academic Journal

The seller's hidden advantage: sellers have a view of their industry that their customers lack. But by sharing their unique knowledge, they can win loyalty and improve their pricing power.

  • Source: MIT Sloan Management Review. 2004, Vol. 45, Issue 2, pages. 6

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Academic Journal

Opportunism knocks.

  • Source: MIT Sloan Management Review. 2010, Vol. 52, Issue 1, pages. 3

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Academic Journal

Beyond better products: capturing value in customer interactions.

  • Source: MIT Sloan Management Review. 2002, Vol. 43, Issue 4, pages. 8

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Academic Journal

Research report: richness versus parsimony in modeling technology adoption decisions--understanding merchant adoption of a smart card-based payment system.

  • Source: Information Systems Research. 2001, Vol. 12, Issue 2, pages. 208

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Academic Journal

Evaluating promotions in shopping environments: decomposing sales response into attraction, conversion, and spending effects.

  • Source: Marketing Science. 2001, Vol. 20, Issue 2, pages. 24

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  • 1-10 of  94 results for ""Vandenbosch, Mark""