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Periodical

Right now, a handful of bloggers are deciding what sneakers kids will line up around the block to buy. Lace up, marketers, because the ... sneakerheads rule.

  • Source: Brandweek. 2009, Vol. 50, Issue 37, pages. 4

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The evolving CMO: a mountain of fresh new Internet-derived data has arrived, and marketing will never be the same. Is this the end of the "Chief Miracle Officer"?

  • Source: Brandweek. 2009, Vol. 50, Issue 23, pages. 4

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What to expect when you're in a recession: the banks are failing, the economy's teetering, consumers aren't spending and so, Mr. or Ms. Marketer, just how long do you think you're going to keep your job? Well, don t panic--not just yet, anyway. There's much in store for the ad biz, and not all of it's bad.

  • Source: Brandweek. 2008, Vol. 49, Issue 42, pages. 5

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Thinking by design: a paradigm called design thinking could well revolutionize how goods are made and marketed. Foes say it's just fancy talk for what everyone already knows. A look at the future of branding--maybe.

  • Source: Brandweek. 2008, Vol. 49, Issue 39, pages. 4

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Retail 2.0: the good news: new retail technologies are here. The bad: most are still too expensive.

  • Source: Brandweek. 2007, Vol. 48, Issue 46, pages. 4

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The myth of engagement: engagement--the marketing, not matrimonial, kind--is the trend in brand and consumer bonding. What if it's also just a bunch of hype?

  • Source: Brandweek. 2007, Vol. 48, Issue 25, pages. 4

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Marketers of the next generation.

  • Source: Brandweek. 2007, Vol. 48, Issue 16, pages. 12

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Can microtargeting save the GOP? Does the car you drive or the booze you drink hove anything to do with how you'll vote? Political strategists think so, and they're betting next week's election on it.

  • Source: Brandweek. 2006, Vol. 47, Issue 39, pages. 5

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YouTube: it's a voyeur's world and Julie Supan & Co. satisfy the ones who watch.

  • Source: Brandweek. 2006, Vol. 47, Issue 36, pages. 4

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Intelligence gathering.

  • Source: Brandweek. 2006, Vol. 47, Issue 25, pages. 9

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  • 1-10 of  7,065 results for ""Wasserman, Todd""