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Book

CHAPTER 4: Drafting an Effective Business Plan.

Authors : Pakroo, Peri H.

Subjects: *BUSINESS planning; *BRANDING (Marketing); *MARKETING strategy

Source: Small Business Start-Up Kit for California. Mar2024, p81-117. 37p.

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Book

CHAPTER 9: Marketing Your Nonprofit.

Authors : Pakroo, Peri H.

Subjects: *NONPROFIT organizations; *BRANDING (Marketing); *PRESS relations

Source: Starting & Building a Nonprofit. Feb2024, p177-190. 14p.

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Periodical

MITSKI'S NEW AMERICAN GOTHIC.

Authors : EHRLICH, BRENNA (AUTHOR)

Subjects: *BRANDING (Marketing); *HAIRBRUSHESMITSKI, 1990-

Source: Rolling Stone. Sep2023, Issue 1379, p73-74. 2p. 1 Color Photograph, 1 Cartoon or Caricature.

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Periodical

Can You Sell Your Side Hustle?

Authors : DAVIES, RACHEL (AUTHOR)

Subjects: *BUSINESSPEOPLE; *MERGERS & acquisitions; *PHASE transitions

Source: Entrepreneur. Mar/Apr2024, Vol. 52 Issue 2, p46-46. 1p. 1 Color Photograph.

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Academic Journal

Impact of green packaging design on green purchase intention.

Authors : Deng, Yingyi; Yang, Yi-Chun

Subjects: SUSTAINABLE design; PACKAGING design; INTENTIONCHINA

Source: Social Behavior & Personality: an international journal. Apr2024, Vol. 52 Issue 4, p1-13. 13p.

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Periodical

READ TO LEAD.

Authors : Deczynski, Rebecca (AUTHOR)

Subjects: *LIGHT bulbs; *BRANDING (Marketing)

Source: Inc.. Nov2023, Vol. 45 Issue 5, p21-21. 1/5p. 1 Color Photograph.

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Periodical

Employer Branding and Recruitment: A Powerful Combination to Land Top Talent.

Authors : AHN, JISE¹

Subjects: *EMPLOYER branding (Marketing); *EMPLOYEE value proposition; *LAND use planning

Source: California CPA. Dec2023, Vol. 92 Issue 6, p19-19. 1p.

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Periodical

It's Material.

Authors : Froemming, Denise LeDuc

Subjects: *BRANDING (Marketing); *TRUST

Source: California CPA. Nov2023, Vol. 92 Issue 5, p3-3. 1p.

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Periodical

NITR unveils KitKat strategy.

Authors : BATES, JOE

Subjects: *MARKETING executives; *BRANDING (Marketing)

Source: Duty-Free News International. Nov2023, Vol. 37 Issue 6, p21-21. 1p.

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Periodical

Prada Beauty prepares for channel growth.

Authors : MILTON, TINA

Subjects: *BRANDING (Marketing)

Source: Duty-Free News International. Nov2023, Vol. 37 Issue 6, p15-15. 1p. 1 Color Photograph.

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