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Book

CHAPTER 15: Planning for Changes in Ownership.

Authors : Pakroo, Peri H.

Subjects: *BUSINESS planning; *BUSINESS enterprises; *CUSTOMER relationship management

Source: Small Business Start-Up Kit for California. Mar2024, p373-393. 21p.

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Book

CHAPTER 14: Digital Strategy: Selling and Marketing Online.

Authors : Pakroo, Peri H.

Subjects: *MARKETING strategy; *SMALL business; *BUSINESS enterprises

Source: Small Business Start-Up Kit for California. Mar2024, p335-371. 37p.

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Book

CHAPTER 13: Small Business Marketing 101.

Authors : Pakroo, Peri H.

Subjects: *SMALL business; *SOCIAL media in business; *CUSTOMER relationship management

Source: Small Business Start-Up Kit for California. Mar2024, p309-333. 25p.

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Book

CHAPTER 12: Your Back Office: Accounting and Technology.

Authors : Pakroo, Peri H.

Subjects: *ACCOUNTING; *FINANCIAL management; *DISPLAY of merchandise

Source: Small Business Start-Up Kit for California. Mar2024, p271-307. 37p.

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Periodical

To Decide Where to Grow Next, Pinpoint What Makes Your Company Different.

Authors : McKone, Dan¹

Subjects: *CUSTOMER relationship management software; *CORPORATE cultureCOSTCO Wholesale Corp. 103391843 COSTCO Wholesale Corp. COSTCO Wholesale Corp. 103391843 103391843 COSTCO Wholesale Corp. 103391843 COST

Source: Harvard Business Review Digital Articles. 3/8/2024, p1-4. 4p.

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Academic Journal

Enhancing Student's Understanding of Enterprise Systems Using Salesforce.

Authors : Triche, Jason¹ ; Tianxi Dong² ; Landon, Jacki³

Subjects: *Customer relationship management; *Information storage & retrieval systems; Experiential learning

Source: Journal of Information Systems Education. Winter2024, Vol. 35 Issue 1, p25-36. 12p.

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Periodical

ESG STOCKS AND FUNDS: ON THE DEFENSIVE.

Authors : CLARK, KIM (AUTHOR); HUANG, NELLIE S. (AUTHOR)

Subjects: SUSTAINABLE investing; REAL estate investment trusts; GREENHOUSE gas mitigation

Source: Kiplinger Personal Finance. Nov2023, Vol. 77 Issue 11, p28-32. 5p. 3 Color Photographs, 1 Chart.

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Periodical

Nissan revamps digital platform: Nissan@Home updated with dealer input to move 'in the right direction'.

Authors : Howe, Gail Kachadourian (AUTHOR)

Subjects: *DIGITAL technology; *JOB satisfaction; *AUTOMOBILE sales & pricesNISSAN Motor Corp. USA

Source: Automotive News. 2/5/2024, Vol. 98 Issue 7128, p8-8. 1p.

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Periodical

How to Get Your Company Where You Want It.

Authors : Graham, John¹

Subjects: *BUSINESS enterprises; *ECONOMIC uncertainty; *ECONOMIC forecasting

Source: American Salesman. Mar2024, Vol. 69 Issue 3, p18-24. 7p.

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Periodical

Nurturing Prospect Opportunities.

Authors : Kahle, Dave

Subjects: *SALES prospecting; *BUSINESS communication; *CUSTOMER relationship management

Source: American Salesman. Feb2024, Vol. 69 Issue 2, p15-17. 3p.

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