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Evaluating E-Book Effectiveness and the Impact on Student Engagement

• Authors : Merkle, Adam C. (ORCID 0000-0003-0304-1804); Ferrell, Linda K.; Ferrell, O. C.

Subjects: Books; Electronic Publishing; Learner Engagement

• Source: Journal of Marketing Education. Apr 2022 44(1):54-71.18

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Technology Challenges and Opportunities Facing Marketing Education

• Authors : Ferrell, O. C.; Ferrell, Linda

Subjects: Marketing; Textbooks; Interdisciplinary Approach

• Source: Marketing Education Review. 2020 30(1):3-14.12

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Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class

• Authors : Hopkins, Chris; Ferrell, O. C.; Ferrell, Linda

Subjects: Self Efficacy; Locus of Control; Learner Engagement

• Source: Marketing Education Review. 2020 30(4):236-251.16

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Broadening marketing's contribution to data privacy.

• Authors : Ferrell, O. C.

• Source: Journal of the Academy of Marketing Science. 2017, Vol. 45, Issue 2, pages. 4

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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Understanding the History of Marketing Education to Improve Classroom Instruction

• Authors : Ferrell, O. C.; Hair, Joe F.; Marshall, Greg W.

Subjects: Teaching Methods; Instructional Improvement; Marketing

• Source: Marketing Education Review. 2015 25(2):159-175.17

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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