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Birla Opus appoints Leo Burnett as lead creative and strategic agency on record.

Subjects: *PRODUCT management; LUXURYLEO Burnett Ltd. ; ADITYA Birla Management Corp. Pvt. Ltd.

• Source: FRPT - Advertising Snapshot. 3/11/2024, p22-23. 2p.

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Starcom.

• Authors : O'BRIEN, KYLE (AUTHOR)

Subjects: *CHIEF marketing officers; *CHIEF strategy officersLEO Burnett Ltd. ; KELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K

• Source: Adweek. Mar2023, Vol. 64 Issue 3, p34-38. 4p. 4 Color Photographs.

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Golden Arch-itects.

• Authors : STEWART, REBECCA (AUTHOR)

Subjects: MCDONALD'S Corp.; LEO Burnett Ltd.; CUSTOMER relations

• Source: Adweek. Apr2023, Vol. 64 Issue 4, p16-21. 6p. 7 Color Photographs.

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I reserve the right to change my opinion on anything.

Subjects: *RISK-taking behavior; ATTITUDE change (Psychology); ROCK groupsLEO Burnett Ltd.

• Source: Arab Ad. 2023, Issue 1, p112-113. 2p.

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THE CHALLENGE IS TO CONTINUE CREATING IN A TOTALLY COLLAPSING ENVIRONMENT.

Subjects: *DIGITAL transformation; *EMPLOYEE reviews; DIGITAL technologyLEO Burnett Ltd.

• Source: Arab Ad. 2023, Issue 1, p18-19. 2p.

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We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the Advertising Business, What Would It Be? Marketing bosses from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike weigh in on their ever-changing business.

• Authors : Hoch, Maureen

Subjects: *MARKETING; *ADVERTISING; *BRANDING (Marketing)CLEVELAND Clinic Foundation ; LEO Burnett Ltd.

• Source: Harvard Business Review Digital Articles. 3/18/2023, p1-5. 5p.

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OBITUARIES.

Subjects: *ADVERTISING executives; *ADVERTISING agencies; *GOVERNMENT agenciesHONDA Motor Co. Ltd. ; LEO Burnett Ltd.

• Source: Automotive News. 11/27/2023, Vol. 98 Issue 7118, p31-31. 1p.

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DUBAI LYNX 2023: A FESTIVAL TO REMEMBER: PUBLICIS GROUPE MAY HAVE DOMINATED THIS YEAR'S DUBAI LYNX AWARDS, BUT THE OVERALL QUALITY OF THE WORK WAS ENCOURAGINGLY HIGH.

• Authors : AKERMAN, IAIN

Subjects: *SENIOR leadership teams; *INDEPENDENT regulatory commissions; LYNXPUBLICIS Groupe SA ; LEO Burnett Ltd. ; SAATCHI & Saatchi (Company)

• Source: Arab Ad. 2023, Issue 2, p20-25. 6p.

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A staggering addition to the downtown sublease market: Media conglomerate Publicis Groupe looks to shed more than half its space at the Leo Burnett Building in the city's largest sublease offering.

• Authors : Ecker, Danny (AUTHOR)

Subjects: *MASS media industry; *BUSINESS enterprises; *CENTRAL business districtsPUBLICIS Groupe SA ; LEO Burnett Ltd.

• Source: Crain's Chicago Business. 2/13/2023, Vol. 46 Issue 7, p3-3. 1p.

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BITC: Second Chance.

Subjects: *ADVERTISING campaignsUNITED KingdomLEO Burnett Ltd. ; BUSINESS In the Community Ltd.

• Source: Creative Review. May2014, Vol. 34 Issue 5, Special section p10-11. 2p.

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