The Do Over.

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  • Additional Information
    • Subject Terms:
      SANTA Clara River Valley (Calif.); CALIFORNIA
    • Subject Terms:
      GRAHM, Randall
    • Abstract:
      The article features Randall Grahm, the owner of Bonny Doon Vineyard in Santa Clara Valley, California. To his surprise, Bonny Doon had mushroomed from a small winery with a countercultural edge to a midsize brand that required his fulltime marketing attention. He was a success, but not by his own criteria. The challenges facing the vineyard are described. One of the paradoxes of Grahm's newfound maturity is that it represents a return to the ideals that attracted him to winemaking in his youth.