Romanul, fantasmele și cultura pop. (Romanian)

The products of popular culture represent the milestones of an industrialised society, driven by demand and supply, which finds in consumerism a real engine of development. As literature is open to social movements, ideological oscillations and cultural tendencies, it embodies and reflects the rise of popular culture. Consumerism comes to shape or even resize identity and social representations. The novel, as an eclectic literary form, makes up concepts and describes them even before they have been theorized by the thinkers of the modern world. Allex Truscă’s novel, I put a spell on you, creates a fictional exploration of a fantasy world filtered through the images of pop culture. The scenario chosen by the novelist relativizes the imaginary proportions of the concept of authenticity, as it combines familiar thematic horizons, conventional literary techniques and references to a colourful popular culture. The harmony with which these elements complement each other demonstrates that their apparent irreconcilability is originated in the “aura” theorized by Walter Benjamin. [ABSTRACT FROM AUTHOR]

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