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Content Provider : Business Source Premier
Subject : history
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Academic Journal
Zero as a Special Price: The True Value of Free Products.
Authors :
Shampanier, Kristina
1
;
Mazar, Nina
2
;
Ariely, Dan
3
Subjects:
*
PRICING
; *
DECISION making
; *
ECONOMICS
Source:
Marketing Science. Nov/Dec2007, Vol. 26 Issue 6, p742-757. 16p. 2 Charts, 8 Graphs.
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