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Conference

What are the Financial Market Impacts of CMO Departures?

Subjects: FINANCIAL markets; CHIEF marketing officers; FINANCIAL performance

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p767-769. 3p.

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How Should CMOs Behave on Social Media Platforms in the Digital Age?

Subjects: CHIEF marketing officers; SOCIAL media; DIGITAL technology

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p721-723. 3p.

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SHADES OF BLUE AND THE SWEET SWOT: INVESTIGATING VIDEO AESTHETICS AND INFLUENCER GENDER EFFECTS ON VIEWER ENGAGEMENT.

Subjects: INFLUENCER marketing; CUSTOMER relations; INTERNET marketing

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p766-768. 3p.

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CROSSING THE DIFFUSION CHASM: THE ADOPTION OF ONLINE FOOD BENEFIT ORDERING AMONG THE PARTICIPANTS OF THE SPECIAL NUTRITION ASSISTANCE PROGRAM FOR WOMEN, INFANTS, AND CHILDREN.

Subjects: COVID-19 pandemic; ONLINE shopping; CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1042-1044. 3p.

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GOING GREEN DESPITE CONSUMER INEFFECTIVENESS: A PSYCHOLOGICAL OWNERSHIP OF COMMUNITY PERSPECTIVE.

Subjects: PSYCHOLOGICAL ownership; SUSTAINABILITY; RITUAL

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p1339-1340. 2p.

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EMPLOYEE INVOLVEMENT IN VALUE CO-CREATION: SCALE DEVELOPMENT AND VALIDATION.

Subjects: EMPLOYEE participation in management; CUSTOMER cocreation; JOB stress

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p1002-1003. 2p.

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CUSTOMER PARTICIPATION IN THE VALUE CO-CREATION PROCESS: THE SELF-CONCORDANCE APPROACH.

Subjects: CUSTOMER cocreation; CUSTOMER satisfaction; GOAL (Psychology)

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p344-345. 2p.

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Theorizing Social Resilience in Service Communities - A Molecular Biology Perspective.

Subjects: MOLECULAR biology; SOCIAL support; COVID-19 pandemic

  • Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1124-1124. 1p.

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THE ROLE OF MARKETING IN CHINESE “MARKET SOCIALISM”.

Subjects: MARKETING; SOCIALISM & economicsCHINA

  • Source: AMA Winter Academic Conference Proceedings. 1989, p342. 5p.

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The Value of Two-Sided Platform Innovations.

Subjects: ECONOMIC development; MONETIZATION; ECONOMETRICS

  • Source: AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pICM-16-ICM-17. 2p.

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  • 1-10 of  24 results for ""Tang AS""