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Academic Journal

Using marketing for good: An experiential project on cause-related marketing in a principles course.

Subjects: SOCIAL marketing; RELATIONSHIP marketing; SOCIAL responsibility of business

  • Source: Journal of Education for Business. Oct2021, Vol. 96 Issue 7, p461-467. 7p. 1 Black and White Photograph, 3 Charts.

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Academic Journal

The Impact of Live Cases on Student Skill Development in Marketing Courses.

Subjects: STUDENT development; SCHOLARLY method; BUSINESS teachers

  • Source: Journal of Marketing Education. Apr2023, Vol. 45 Issue 1, p55-69. 15p.

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Academic Journal

Contextualization of Relational Connectedness Construct in Relationship Marketing.

Subjects: RELATIONSHIP marketing; NONPROFIT sector; MARKETING theory

  • Source: Journal of Nonprofit & Public Sector Marketing. Apr-Jun2023, Vol. 35 Issue 2, p111-143. 33p. 1 Diagram, 4 Charts, 1 Graph.

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